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How do I create my first Google Ads campaign from scratch?

Beginner · How-to · Search Engine Advertising

Answer

Start by setting up a Google Ads account, choosing campaign goals, selecting keywords, writing ad copy, setting budgets, and launching with proper tracking.

Creating your first Google Ads campaign involves several systematic steps to ensure success:

1. Account Setup: Create a Google Ads account and link it to Google Analytics for comprehensive tracking.

2. Campaign Goal Selection: Choose your primary objective (website traffic, leads, sales, brand awareness) as this influences available features and bidding strategies.

3. Campaign Type: Select Search campaigns for text ads appearing in search results, which are ideal for beginners.

4. Keyword Research: Use Google Keyword Planner to find relevant keywords with good search volume and manageable competition. Start with 10-20 highly relevant keywords.

5. Ad Group Structure: Organize keywords into tightly themed ad groups (3-5 keywords per group) for better relevance.

6. Ad Copy Creation: Write compelling headlines and descriptions that include your target keywords and clear calls-to-action.

7. Budget and Bidding: Set a daily budget you're comfortable with and choose automated bidding strategies like "Maximize Clicks" for beginners.

8. Extensions: Add sitelink, callout, and structured snippet extensions to improve ad visibility and click-through rates.

9. Conversion Tracking: Install conversion tracking code to measure campaign success.

10. Launch and Monitor: Start your campaign and monitor performance daily, making adjustments as needed.

Feebe De Vis from Getmentioned recommends starting small and scaling successful campaigns gradually.

For personalized guidance, consult a Search Engine Advertising specialist on TinRate.

Experts who can help

The following Search Engine Advertising experts on Tinrate Wiki can help with this topic:

Expert Role Company Country Rate
Feebe De Vis Consultant Getmentioned Netherlands EUR 150/hr
Kim Impens Senior Advertising Expert — Belgium EUR 100/hr
Louis Van Belle Google Ads - SEA expert Van Belle Louis Consulting Belgium EUR 90/hr
  1. What is Search Engine Advertising?
    Search Engine Advertising (SEA) is paid marketing where ads appear on search engine results pages when users search for specific keywords.
  2. How do you do keyword research for PPC campaigns?
    Start with business goals, use keyword tools like Google Keyword Planner, analyze competition, and organize keywords by intent and relevance.
  3. What is search engine advertising?
    Search engine advertising is a form of digital marketing where businesses pay to display ads in search engine results when users search for relevant keywords.
  4. How much does Google Ads cost?
    Google Ads costs vary widely, typically $1-50+ per click depending on industry competition, keywords, and targeting, with no minimum budget required.
  5. How do I set up my first Google Ads campaign?
    Create a Google Ads account, define your goals, research keywords, write compelling ads, set budgets, and launch your campaign with proper tracking.
  6. What is Quality Score in Google Ads?
    Quality Score is Google's rating (1-10) of your ad quality and relevance, affecting ad position and cost-per-click in auctions.
  7. What is Search Engine Advertising and how does it work?
    Search Engine Advertising (SEA) is paid promotion where ads appear in search results when users search for specific keywords, driving targeted traffic to websites.
  8. What is Search Engine Advertising (SEA)?
    SEA is paid advertising on search engines where advertisers bid on keywords to display ads alongside organic search results.
  9. What's the average cost per click in Google Ads?
    Average Google Ads CPC ranges from $1-$2 for most industries, but varies significantly by sector, keywords, competition, and targeting factors.
  10. How to create your first Google Ads campaign?
    Set up a Google Ads account, choose campaign type, define goals, select keywords, write ad copy, set budgets, and launch your campaign.

See also

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