Brahim Zarouali

Brahim Zarouali is a Professor of Digital Media and Persuasion at KU Leuven, one of Belgium's leading research universities. He specializes in understanding how digital platforms influence human behavior and developing effective communication strategies for audience engagement.

At KU Leuven, Zarouali holds the position of Professor Digital Media & Persuasion, where he focuses on the intersection of technology, psychology, and communication. His academic work centers on analyzing the mechanisms through which digital media affects user behavior and decision-making processes.

Zarouali's research expertise spans multiple interconnected areas within digital communication and media studies. His primary focus lies in examining how digital platforms influence behavior, with particular attention to the psychological and social mechanisms underlying these effects. He specializes in developing and analyzing communication strategies that enhance audience engagement across various digital channels.

In addition to his core research in digital media and persuasion, Zarouali maintains expertise in corporate communication and marketing communication. His work bridges academic research with practical applications, helping organizations understand and leverage digital communication for strategic purposes.

Zarouali also specializes in data analysis and statistical modeling, applying quantitative methods to understand media effects and communication patterns. This technical expertise enables him to provide data-driven insights for digital communication strategies.

Beyond his academic role, Zarouali provides consultation on digital communication, media effects, and data-driven insights. His advisory work helps organizations navigate the complex landscape of digital media influence and develop evidence-based communication approaches.

Zarouali is multilingual, with proficiency in English, Dutch, and French, reflecting the international and multicultural environment of his academic and professional work in Belgium.

Brahim Zarouali is a member of the Young Academy in Belgium and won the Science Communication Award in 2024. He leads the Media, Information & Persuasion (MIP) Lab at KU Leuven and has been cited over 2,700 times in academic literature.

Full name	Brahim Zarouali
Role	Professor Digital Media & Persuasion
Organization	KU Leuven
Country	Belgium
Industry	Marketing
Specialties	Digital Media · Persuasion Technology · Corporate Communication · Marketing Communication · Data Analysis · Statistical Modeling
Languages	en, nl, fr
Consulting rate	EUR 120 per hour
Bookable	Yes — via TinRate

• Brahim Zarouali wins Wetenschapscommunicatie Award 2024 — YouTube (2024-12-01)
  Brahim Zarouali was named winner of the Science Communication Award 2024.
• KU Leuven professor to speak at BECOM23 Summit on Digital Communication — LinkedIn (2023-11-23)
  Brahim Zarouali joins panel discussion at Proximus on November 23rd about persuasive communication and digitalisation.
• Digital Democracy: Social Media's Impact on Elections discussed at Science and Cocktails — Science and Cocktails (2024-06-01)
  Professor Brahim Zarouali presented on how social media can shape elections in Brussels event.

• Brahim Zarouali - Professor Digital Media & Persuasion at KU Leuven (LinkedIn)
• Brahim Zarouali - Assistant Professor in Digital Media & Persuasion at KU Leuven (ResearchGate)
• Brahim Zarouali (@Brahim_Zr) on X/Twitter (X)
• Brahim Zarouali - Laureaat Wetenschapscommunicatie 2024 (YouTube)
• Brahim Zarouali on Facebook (Facebook)
• BECOM23 Summit Speaker - Brahim Zarouali Panel Discussion (LinkedIn)

• Persuasion Effects of Psychometric Targeting and Chatbots with Dr. Brahim Zarouali
• Social Media & Politics Podcast with Brahim Zarouali
• Digital Democracy: How Social Media Can Shape Our Elections - Science and Cocktails

• Brahim Zarouali - Google Scholar Profile
• The bi-directional relationship between perceived populist ad exposure and trust in democracy
• Does fact-checking influence media trust? Longitudinal evidence from Flanders
• Overcoming polarization with chatbot news research publication

• Brahim Zarouali - Laureaat Wetenschapscommunicatie 2024 (YouTube)
• BECOM23 Summit Speaker - Brahim Zarouali Panel Discussion (LinkedIn)

Expert	Role	Country	Rate	Languages
Alexander Synhaeve	Founder & CEO, Tomorrow.be	Belgium	EUR 170/hr
Angelo Vandamme	Marketing & Event Strategist, Hey You!	Belgium	EUR 90/hr
Audry Vanderstraeten	CEO, digital leader	Belgium	EUR 200/hr	nl, en
Auke De Clerck	Visual Director, Atlantropa	Belgium	EUR 150/hr
Ben De Coninck	Founder & Podcast Host, Ben's Mentors	Belgium	EUR 110/hr
Bjorn Verbrugghe	digital marketeer, Unigift	Belgium	EUR 100/hr	en, fr, nl

• Book Brahim Zarouali on TinRate
• Brahim Zarouali - Professor Digital Media & Persuasion at KU Leuven
• Brahim Zarouali - Assistant Professor in Digital Media & Persuasion at KU Leuven
• Brahim Zarouali - Institute for Media Studies KU Leuven
• Brahim Zarouali - KU Leuven Digital Society Institute
• Brahim Zarouali - Google Scholar Profile
• Brahim Zarouali - KU Leuven Who's Who
• Brahim Zarouali (@Brahim_Zr) on X/Twitter
• Brahim Zarouali - Laureaat Wetenschapscommunicatie 2024
• Brahim Zarouali on Facebook
• Persuasion Effects of Psychometric Targeting and Chatbots with Dr. Brahim Zarouali
• Social Media & Politics Podcast with Brahim Zarouali
• Digital Democracy: How Social Media Can Shape Our Elections - Science and Cocktails
• The bi-directional relationship between perceived populist ad exposure and trust in democracy
• Does fact-checking influence media trust? Longitudinal evidence from Flanders
• Overcoming polarization with chatbot news research publication
• BECOM23 Summit Speaker - Brahim Zarouali Panel Discussion

1. KU Leuven Institute for Media Studies — accessed 2026-04-09
2. Google Scholar — accessed 2026-04-09
3. ResearchGate — accessed 2026-04-09