Bram Lansink

Bram Lansink is a seasoned marketing and growth strategy expert with over two decades of experience at Philips and its lighting division, Signify. Currently serving as a consultant through PUM, Lansink brings extensive expertise in business development, with a particular focus on marketing strategy and organizational growth.

Lansink has established himself as an engaged leader and senior expert in business development, with a specialized focus on marketing and strategic planning. Throughout his career, he has demonstrated a consistent track record of developing and implementing strategic growth plans while building high-performing teams that consistently exceed business targets.

His professional approach is characterized by what he describes as "positive energy and high output attitude with practical can-do mentality." This philosophy has enabled him to effectively guide teams and build consensus around strategic initiatives across diverse business environments.

Lansink's expertise spans several critical areas of modern business development. His primary specializations include marketing management with a focus on business-to-business (B2B) environments, strategic planning and execution, and new business development. His experience encompasses the full spectrum of growth strategy implementation, from initial concept development through execution and team leadership.

His communication skills are particularly noteworthy, enabling him to effectively guide teams and establish common pathways forward in complex business situations. This skill set has proven invaluable in his role developing strategic initiatives and managing cross-functional teams.

Known for his practical approach to business challenges, Lansink combines strategic thinking with hands-on execution capabilities. His extensive experience at major multinational corporations has provided him with deep insights into large-scale business operations while maintaining an entrepreneurial mindset focused on growth and innovation.

Lansink conducts business in both English and Dutch, reflecting his international business experience and enabling him to work effectively across diverse European markets. This multilingual capability has enhanced his effectiveness in global business development initiatives and cross-border strategic planning.

Developed and implemented strategic growth plans with consistent track record of building teams that exceed business targets during 20+ year tenure at Philips/Signify.

• Signify at Resilient Harvests Conference — Signify (2022-11-01)
  Bram Lansink, Global Marketing and Strategy Director for Horticulture LED Solutions at Signify, participated in the Executive Roundtable to discuss innovation.

• Bram Lansink speaking at Resilient Harvests Conference

• How do I develop a growth strategy for my small business? (Growth Strategy)
• How to create an effective strategic plan for a growing business? (Strategic Planning)
• How do you create an effective strategic plan from scratch? (Strategic Planning)
• What is strategic planning? (Strategic Planning)
• What is strategic planning and why is it important for businesses? (Strategic Planning)
• What is strategic planning and why is it important for businesses? (Strategic Planning)
• What is strategic planning and why is it important for businesses? (Strategic Planning)
• What is strategic planning and how does it work? (Strategic Planning)
• How do you identify new business opportunities? (Business Development)
• What is business development? (Business Development)

• Book Bram Lansink on TinRate
• Bram Lansink speaking at Resilient Harvests Conference

1. Signify at Resilient Harvests Conference — accessed 2026-04-09