Dieter Vanthournout

Dieter Vanthournout is a Belgian entrepreneur and the Founder & CEO of bookU, a Software-as-a-Service (SaaS) platform specializing in workforce management solutions. Based in Belgium, Vanthournout has established himself as a strategic advisor helping companies achieve scalable growth through digital transformation and operational optimization.

As the founder and chief executive of bookU, Vanthournout leads a Belgian technology company that provides workforce management solutions to businesses seeking to optimize their human resource operations. Under his leadership, the platform has developed into a comprehensive SaaS solution designed to address the complexities of modern workforce planning and management.

Vanthournout specializes in guiding companies and entrepreneurs through critical business challenges, with particular expertise in scalable growth strategies, product development, digitalization initiatives, and operational process optimization. His consulting approach combines strategic vision with practical implementation, drawing from his hands-on experience as a technology entrepreneur.

In addition to his technology ventures, Vanthournout serves as co-operator of Boutique Hotel Kasteel Ter Wallen, a hospitality establishment that allows him to apply his strategic methodologies in a different industry context. This dual role in both technology and hospitality provides him with practical insights into operational challenges across diverse business sectors, enhancing his effectiveness as a strategic advisor.

Vanthournout's consulting methodology is characterized by a pragmatic approach that balances strategic thinking with real-world application. His experience spans multiple industries, allowing him to bring cross-sector insights to his advisory work. He is fluent in both English and Dutch, enabling him to serve clients across international markets while maintaining strong roots in the Belgian business ecosystem.

His areas of specialization include workforce management technology, SaaS platform development, business scaling strategies, and digital transformation initiatives. The combination of his entrepreneurial experience and operational involvement in diverse business sectors positions him as a comprehensive strategic advisor for companies seeking sustainable growth and operational excellence.

Dieter Vanthournout founded bookU in 2015. BookU has 730 active competitors including Legion, Deputy and WorkForce Software. The company recently held partner awards at De Oude Vismijn in Gent with 6 awards presented.

Full name	Dieter Vanthournout
Role	Founder & CEO
Organization	bookU
Country	Belgium
Industry	Technology
Specialties	Workforce Management · SaaS Platform Development · Scalable Growth Strategy · Digital Transformation · Operational Process Optimization · Product Strategy
Languages	en, nl
Consulting rate	EUR 125 per hour
Bookable	Yes — via TinRate

• De toekomst van workforce planning ligt in end-to-end connected systemen — De Tijd (2026-04-09)
  Dieter Vanthournout discusses the future of workforce planning through integrated systems where HR, team leaders and external HR partners collaborate.
• Hoe bookU roosteren en matching bij elkaar weet te brengen — Werf& (2026-04-09)
  Vanthournout explains bookU's human-first, tech-enabled matching algorithm and how they bring together scheduling and recruitment without vendor lock-in.
• Het partnership tussen Liantis & bookU — bookU Blog (2026-04-09)
  Dieter Vanthournout, founder of bookU, discusses the partnership with Liantis to provide customers with a one-stop shop solution.

• Dieter Vanthournout - bookU | LinkedIn (LinkedIn)
• Dieter Vanthournout (@dieterbxl) / X (X)
• Dieter Vanthournout (@dietervanth) / X (X)
• Dieter Vanthournout - Facebook Profile (Facebook)
• bookU TechTalk with CEO Dieter Vanthournout (Facebook)

• bookU TechTalk with CEO Dieter Vanthournout (Facebook)
• De Tijd - Future of Workforce Planning Interview with Dieter Vanthournout
• Werf& Interview - bookU Scheduling and Matching Solutions

• bookU Partnership Blog - Dieter Vanthournout Interview

• What is workforce management and what does it include? (Workforce Management)
• What is digital transformation? (Digital Transformation)
• What is operational process optimization? (Operational Process Optimization)
• What is product strategy? (Product Strategy)
• How do you effectively manage a remote or hybrid workforce? (Workforce Management)
• What is employee scheduling software and how does it work? (Workforce Management)
• What is workforce management and why is it important for businesses? (Workforce Management)
• What is workforce management and why is it important? (Workforce Management)
• What is workforce management and why is it important? (Workforce Management)
• What is workforce management and why is it important? (Workforce Management)

Expert	Role	Country	Rate	Languages
Alexandre Gagliano	CEO, ITROCX & AUMENTIA		EUR 250/hr
Andreas De Neve	CEO & Co-Founder, TechWolf	Belgium	EUR 3000/hr	en, nl
Andy Stynen	Experienced CEO/COO, entrepreneur, and digital transformation strategist, VeroTech	Belgium	EUR 150/hr
Arne Vandendriessche	CEO, Signpost	Belgium	EUR 500/hr
Arno Pollaert	Senior Business Analyst Salesforce & Hubspotd, d&p		EUR 80/hr
Baptiste Ghesquiere	CEO, BaNaNi	Belgium	EUR 90/hr

• Book Dieter Vanthournout on TinRate
• Dieter Vanthournout - bookU | LinkedIn
• Dieter Vanthournout (@dieterbxl) / X
• Dieter Vanthournout (@dietervanth) / X
• Dieter Vanthournout - Facebook Profile
• bookU TechTalk with CEO Dieter Vanthournout
• bookU Partnership Blog - Dieter Vanthournout Interview
• De Tijd - Future of Workforce Planning Interview with Dieter Vanthournout
• Werf& Interview - bookU Scheduling and Matching Solutions
• bookU Company Profile on Tracxn
• bookU - Workforce Management Tool Official Website

1. LinkedIn Profile — accessed 2026-04-09
2. X Profile @dieterbxl — accessed 2026-04-09
3. De Tijd Article — accessed 2026-04-09
4. Tracxn Company Profile — accessed 2026-04-09