Structure advisor agreements with clear equity percentages, vesting schedules, time commitments, and termination clauses to protect both parties' interests.
Properly structured advisor agreements protect both startups and advisors while establishing clear expectations for the relationship.
Essential agreement components:
Equity and Compensation: Define equity percentage (typically 0.1%-1% for advisors), whether it's stock options or direct equity, and strike price for options. Include any cash compensation or expense reimbursements.
Vesting Schedule: Implement vesting over 2-4 years with potential acceleration clauses for company sale or advisor termination without cause. Consider quarterly or monthly vesting rather than annual to reduce cliff risk.
Time Commitment: Specify expected monthly hours (typically 2-4 hours), meeting frequency, and communication expectations. Include provisions for ad-hoc consultation availability.
Scope of Services: Clearly outline advisor responsibilities, areas of expertise they'll provide, and any restrictions on competing advisory roles.
Confidentiality and IP: Include robust non-disclosure agreements and intellectual property assignment clauses to protect company secrets and innovations.
Termination Provisions: Define termination conditions, notice periods, and what happens to vested/unvested equity upon departure.
Bart Becks from Genisys emphasizes the importance of regular review mechanisms to ensure advisor relationships remain mutually beneficial as startups evolve. Include provisions for adjusting scope or compensation based on changing needs.
Consider using standardized frameworks like FAST agreements (Founder/Advisor Standard Template) to streamline the process while ensuring comprehensive coverage.
For personalized guidance, consult a Startup Advisory specialist on TinRate.
The following Startup Advisory experts on TinRate Wiki can help with this topic:
| Expert | Role | Company | Country | Rate |
|---|---|---|---|---|
| Arthur Dekeyser | Finance Consultant | Novalar Consult | Belgium | EUR 130/hr |
| Bart Becks | AI advisory on growth and governance | Genisys | Belgium | EUR 200/hr |
| Bert Baeck | Founder/CEO + Partner at VC firm | timeseer.AI | Belgium | EUR 125/hr |
| Daniël Limneos | Owner/CEO | Yungo | Netherlands | EUR 140/hr |
| David Van Auwegem | Founder & Managing Director | Fidushare | Wolfson Recruitment | Belgium | EUR 100/hr |
| Dirk Gypen | CEO | OpenVME & Mymmo | Belgium | EUR 250/hr |
| Gilles Den Haese | Web3 connector & builder | OG Studio | Belgium | EUR 150/hr |
| Jan Roggen | Founder | Legaltech Match | — | EUR 250/hr |
| Jeroen Van Godtsenhoven | VP EMEA Digital Natives | Microsoft | Belgium | EUR 390/hr |
| Jules Toebosch | Entrepreneur | Advisor to Startups & Fashion Brands | Collé Group | Netherlands | EUR 100/hr |