Farah Firdaus

Farah Firdaus is a product designer at Def.studio with eleven years of specialized experience in conversion-focused design. Based on her work with the Indonesian startup Preloved.co.id, she appears to operate primarily in the Southeast Asian market while serving international clients.

Firdaus has built her career around a singular focus: creating designs that drive conversions. Her expertise spans multiple disciplines within product design, including user interface (UI) and user experience (UX) design, branding, comprehensive product redesigns, and end-to-end application design.

Throughout her career, Firdaus has collaborated with a diverse range of clients across various industries. Her notable client work includes projects for Aikido, Suivo, Facilicom, Get Driven, TinRate, Werkr, and Europ Assistance. This client portfolio demonstrates her ability to work across different sectors and scale her design approach to meet varying business needs.

In addition to her client work, Firdaus operates as an entrepreneur, running her own bootstrapped startup called Preloved.co.id. This venture showcases her practical application of product design principles in building and scaling a business from the ground up, providing her with firsthand experience in the challenges of creating user-centered products in competitive markets.

Firdaus's design philosophy centers on conversion optimization, indicating a data-driven approach to design decisions. Her comprehensive service offering, from initial branding through complete application development, positions her as a full-stack design professional capable of handling projects throughout the entire product development lifecycle.

Firdaus currently holds a product design position at Def.studio, where she continues to apply her conversion-focused design methodology to client projects and internal initiatives.

She also specializes in visual identity and web development in addition to UI/UX design, and maintains a professional portfolio on Dribbble.

Full name	Farah Firdaus
Role	Product Design
Organization	Def.studio
Country	Indonesia
Industry	Technology
Specialties	Product Design · UI/UX Design · Conversion Optimization · Branding · App Design · Startup Development
Languages	en
Consulting rate	EUR 70 per hour
Bookable	Yes — via TinRate

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Expert	Role	Country	Rate	Languages
Alexandre Gagliano	CEO, ITROCX & AUMENTIA		EUR 250/hr
Andreas De Neve	CEO & Co-Founder, TechWolf	Belgium	EUR 3000/hr	en, nl
Andy Stynen	Experienced CEO/COO, entrepreneur, and digital transformation strategist, VeroTech	Belgium	EUR 150/hr
Arne Vandendriessche	CEO, Signpost	Belgium	EUR 500/hr
Arno Pollaert	Senior Business Analyst Salesforce & Hubspotd, d&p		EUR 80/hr
Baptiste Ghesquiere	CEO, BaNaNi	Belgium	EUR 90/hr

• Book Farah Firdaus on TinRate
• Farah Firdaus Dribbble Profile (other)
• Def.studio Company Homepage (company)
• About def.studio - Team Profile

1. Farah Firdaus Dribbble profile showing UI/UX specialization and def.studio connection — accessed 2026-04-09
2. Def.studio company website confirming product design and development specialization — accessed 2026-04-09
3. About us | def.studio — accessed 2026-04-09