Frank Wouters

Frank Wouters is a seasoned strategic marketing executive who currently serves as Chief Executive Officer of De Merksmederij, a Netherlands-based marketing consultancy. With extensive experience in strategic marketing, Wouters has established himself as a thought leader in brand development and business strategy.

As CEO of De Merksmederij, Wouters leads the company's strategic marketing initiatives and client engagements. His approach to marketing combines strategic thinking with practical implementation, helping organizations develop and execute effective marketing strategies that drive business growth.

Wouters' expertise spans multiple areas of marketing strategy, including brand positioning, market analysis, and strategic planning. His experience as a strategic marketer has enabled him to work with diverse clients across various industries, providing insights that help businesses navigate complex market challenges.

Wouters has authored two bestselling business books that have gained recognition in the marketing and business community:

• De Bedrijfsnar: A business strategy book that explores corporate decision-making and organizational behavior
• Honshitsu: A work focusing on authentic business practices and strategic authenticity in marketing

These publications demonstrate his deep understanding of business strategy and his ability to translate complex marketing concepts into accessible insights for business leaders and marketing professionals.

Wouters' strategic marketing expertise encompasses brand strategy development, market positioning, and strategic planning. His work at De Merksmederij involves helping organizations develop comprehensive marketing strategies that align with their business objectives and market realities.

His approach to strategic marketing emphasizes the importance of understanding both market dynamics and organizational capabilities, ensuring that marketing strategies are both ambitious and achievable. Through his consulting work and published writings, Wouters continues to contribute to the strategic marketing field.

Frank Wouters was born in 1963, studied law, and had a brief but successful career at Unilever as a marketer and reorganization specialist before starting his own marketing consultancy. He is the author of 'De Bedrijfsnar' and practices conceptual marketing for 30 years. His LinkedIn username is 'bedrijfsnar' which relates to his book title.

Full name	Frank Wouters
Role	ceo
Organization	De Merksmederij
Country	Netherlands
Industry	Marketing
Specialties	Strategic Marketing · Brand Strategy · Business Strategy · Marketing Consulting
Consulting rate	EUR 175 per hour
Bookable	Yes — via TinRate

• Out of Office: Frank Wouters (De Merksmederij), goede boeken, melancholische muziek en zuiderse restaurants — Made in (2026-04-13)
  Frank Wouters discusses how he spends his summer as a strategic marketer at De Merksmederij in Geel and author of 'De Bedrijfsnar'.
• De Merksmederij - Elk bedrijf kan dubbele groeicijfers bereiken — Manager Magazines (2026-04-13)
  Feature on De Merksmederij and Frank Wouters discussing how every company can achieve double growth figures.

• Frank Wouters - De Merksmederij LinkedIn Profile (LinkedIn)
• De Merksmederij Twitter Account (X)
• Frank Wouters Twitter Profile (X)
• Frank Wouters Facebook Profile (Facebook)

• De Bedrijfsnar Marketing Book by Frank Wouters

• How do you develop a comprehensive brand strategy from scratch? (Brand Strategy)
• What is brand positioning and why is it important for businesses? (Brand Strategy)
• What is brand strategy? (Brand Strategy)
• What is brand strategy? (Brand Strategy)
• What is brand strategy and what are its core components? (Brand Strategy)
• What is brand strategy and why is it important for businesses? (Brand Strategy)
• Why does brand consistency matter for business success? (Brand Strategy)
• What is business strategy? (Business Strategy)
• What is business strategy? (Business Strategy)
• What is business strategy and what are its key components? (Business Strategy)

Expert	Role	Country	Rate	Languages
Alexander Synhaeve	Founder & CEO, Tomorrow.be	Belgium	EUR 170/hr
Angelo Vandamme	Marketing & Event Strategist, Hey You!	Belgium	EUR 90/hr
Arthur Heeren	Founder of Mystershirt | E-commerce Growth Advisor, Mystershirt	Netherlands	EUR 300/hr	en, nl
Audry Vanderstraeten	CEO, digital leader	Belgium	EUR 200/hr	nl, en
Auke De Clerck	Visual Director, Atlantropa	Belgium	EUR 150/hr
Baptiste Ghesquiere	CEO, BaNaNi	Belgium	EUR 90/hr

• Book Frank Wouters on TinRate
• Frank Wouters - De Merksmederij LinkedIn Profile
• De Merksmederij Company Website
• De Merksmederij Twitter Account
• Frank Wouters Twitter Profile
• Frank Wouters Facebook Profile
• De Bedrijfsnar Marketing Book by Frank Wouters

1. Frank Wouters LinkedIn Profile — accessed 2026-04-13
2. De Merksmederij Official Website — accessed 2026-04-13
3. Made in Interview — accessed 2026-04-13