Helena Brutsaert

Helena Brutsaert is a Belgian entrepreneur and investor who currently serves as CEO of Get Driven, a rapidly growing chauffeur service that connects student drivers with customers through a mobile app platform. Based in Belgium, Brutsaert is fluent in French, English, German, Spanish, and Dutch, reflecting her international business orientation.

Prior to her role at Get Driven, Brutsaert spent two decades as a shareholder and Chief Commercial Officer (CCO) at CID Lines, an international company specializing in disinfectants and cleaning solutions. During her tenure, she helped guide the company through significant growth phases, including a 10-year period working with private equity funds. Her leadership culminated in the successful sale of CID Lines to ECOLAB, a multinational corporation and leader in water, hygiene, and infection prevention solutions.

As an active investor, Brutsaert has diversified her portfolio across multiple sectors, including technology, hospitality (horeca), food, and agriculture. Her investment strategy demonstrates a keen understanding of emerging market opportunities and growth potential across traditional and innovative industries.

Brutsaert's professional expertise spans several critical business areas, developed through her extensive experience in family businesses and corporate environments. Her core competencies include sales strategy, marketing implementation, business growth acceleration, and strategic planning. Her multilingual abilities and cross-cultural business experience have been instrumental in her success in international markets.

At Get Driven, Brutsaert leads a technology-driven platform that addresses transportation needs while creating employment opportunities for students. The company represents the intersection of her technology investment interests and her operational expertise in scaling service-based businesses.

Helena Brutsaert was co-owner of hygiene company CID Lines until 2020. She is the partner of Steve Rousseau from World of Talents. She won the JCI Award - West-Vlaamse Jonge Ondernemer in 2019 and recently spoke about TinRate at the 2026 event.

Full name	Helena Brutsaert
Role	CEO
Organization	GET DRIVEN
Country	Belgium
Industry	Technology
Specialties	Business Growth · Sales Strategy · Marketing · Strategic Planning · Investment · Platform Management
Languages	fr, en, de, es, nl
Consulting rate	EUR 180 per hour
Bookable	Yes — via TinRate

• Chauffeursdienst Get Driven strijkt neer in Duitsland — De Tijd (2026-01-15)
  Get Driven expands to Germany with Helena Brutsaert's entry, former co-owner of hygiene company CID Lines until 2020.
• Get Driven: de opkomst van een Belgische scale-up die gepersonaliseerde mobiliteit herdefinieert — Forbes België (2026-01-10)
  Helena Brutsaert from CID Lines is among four external investors who have invested in the scale-up targeting 7 million euros revenue.
• NIEUW – CVC spekt oorlogskas van World of Talents met 61 miljoen euro — De Rijkste Belgen (2026-01-05)
  Helena Brutsaert, partner of Steve Rousseau, is shareholder and CEO of Get Driven.
• Belfius backs Tinrate — Coverager (2026-01-01)
  Helena Brutsaert of Get Driven was among the Belgian founders and operators who backed TinRate's seed round alongside Belfius.

• Helena Brutsaert - Get Driven | LinkedIn
• Helena Brutsaert Twitter Profile (X)

• How to create an effective business growth strategy from scratch? (Business Growth)
• How to develop a growth strategy for a small business? (Business Growth)
• What is a business growth strategy? (Business Growth)
• What is product-market fit and why is it crucial for business growth? (Business Growth)
• Why is customer retention crucial for business growth? (Business Growth)
• Why is customer retention crucial for sustainable business growth? (Business Growth)
• How to build an effective sales strategy from scratch? (Sales Strategy)
• How do you create an effective sales strategy? (Sales Strategy)
• How do you handle sales objections and turn them into opportunities? (Sales Strategy)
• What is a sales funnel and how does it work? (Sales Strategy)

Expert	Role	Country	Rate	Languages
Alexandre Gagliano	CEO, ITROCX & AUMENTIA		EUR 250/hr
Andreas Christodoulou	Entrepreneur, THE OFFICIAL ANDREASCY	Belgium	EUR 799/hr	el, en
Andreas De Neve	CEO & Co-Founder, TechWolf	Belgium	EUR 3000/hr	en, nl
Andy Stynen	Experienced CEO/COO, entrepreneur, and digital transformation strategist, VeroTech	Belgium	EUR 150/hr
Angelo Vandamme	Marketing & Event Strategist, Hey You!	Belgium	EUR 90/hr
Arne Vandendriessche	CEO, Signpost	Belgium	EUR 500/hr

• Book Helena Brutsaert on TinRate
• Helena Brutsaert - Get Driven | LinkedIn (linkedin)
• You can't think of anything too crazy, and we'll do it: Helena leads chauffeur service Get Driven (company)
• Get Driven: de opkomst van een Belgische scale-up die gepersonaliseerde mobiliteit herdefinieert | Forbes België (news)
• Chauffeursdienst Get Driven strijkt neer in Duitsland | De Tijd (news)
• Helena Brutsaert Twitter Profile

1. Helena Brutsaert - Get Driven | LinkedIn — accessed 2026-04-09
2. You can't think of anything too crazy, and we'll do it: Helena Brutsaert leads Get Driven — accessed 2026-04-09
3. Chauffeursdienst Get Driven strijkt neer in Duitsland | De Tijd — accessed 2026-04-09
4. Forbes België article — accessed 2026-04-09
5. De Rijkste Belgen article — accessed 2026-04-09
6. Coverager article — accessed 2026-04-09
7. Twitter profile — accessed 2026-04-09