Jean Van Houtryve

Jean Van Houtryve serves as Chief Executive Officer of VISIX Brandshiners, where he shapes the company's growth and positioning within the large-format visual communication industry. Based in Belgium, Van Houtryve brings extensive experience in sales, online marketing, and business strategy to his leadership role.

Van Houtryve has built his career through a combination of strategic thinking and entrepreneurial instinct. His professional expertise encompasses the development of online marketing strategies, business expansion initiatives, and corporate integration projects. Throughout his tenure at VISIX Brandshiners, he has demonstrated a particular talent for sustainable brand and business development.

A significant aspect of Van Houtryve's professional experience involves international market expansion. He has successfully launched new business activities in France, demonstrating his capability to navigate cross-border business development. His international experience extends to establishing production facilities, including the development of an operational site in Poland.

Van Houtryve has proven expertise in corporate integration, particularly in the successful integration of acquired small and medium-sized enterprises (SMEs) within larger corporate structures. This experience highlights his understanding of both operational efficiency and organizational dynamics in complex business environments.

Van Houtryve's approach to business leadership is characterized by what he describes as a broad strategic perspective combined with a hands-on management style. His focus consistently centers on innovation and clear market positioning, ensuring that business development initiatives align with long-term strategic objectives. This methodology has been instrumental in building sustainable growth for both brands and businesses under his guidance.

At VISIX Brandshiners, Van Houtryve operates within the specialized field of large-format visual communication, where he continues to drive company growth and market positioning initiatives.

Jean Van Houtryve is one of three managing directors of VISIX Brandshiners (along with Johan Debruyne and Christophe Krekels) since the acquisition of Krekels in 2019. He led the company's rapid transformation during COVID-19 to produce comfort masks and corona-proof restaurant solutions. He has spoken at international industry events including FESPA Global Summit 2020 about sustainability initiatives.

Full name	Jean Van Houtryve
Role	CEO
Organization	VISIX Brandshiners
Country	Belgium
Industry	Marketing
Specialties	Visual Communication · Business Strategy · International Expansion · SME Integration · Online Marketing · Brand Development
Consulting rate	EUR 200 per hour
Bookable	Yes — via TinRate

• Belgische driekleur zit in de lift — Made in (2021-06-01)
  Since the takeover of Krekels in 2019, VISIX Brandshiners has three managing directors including Jean Van Houtryve and about 80 employees.
• Virtueel café toont hoe horeca coronaproof én rendabel kan heropstarten — Mice Magazine (2020-05-01)
  Jean Van Houtryve discusses how VISIX Brandshiners developed solutions for corona-proof restaurant reopening during the pandemic.
• Polyester comfortmaskers van Belgische makelij zorgen voor heropleving tewerkstelling — MICE Magazine (2020-04-20)
  Jean Van Houtryve led VISIX Brandshiners' pivot to producing Belgian-made comfort masks during the COVID-19 pandemic.
• West-Vlaamse bedrijven Visix en Prostor lanceren hun horeca-oplossingen — Made in (2020-04-15)
  Jean Van Houtryve explains how the hospitality sector was severely affected by coronavirus and VISIX's solutions for safe reopening.
• Roeselaars bedrijf gooit productie om en maakt nu mondmaskers — KW (2020-04-10)
  Co-managing director Jean Van Houtryve discusses how VISIX Brandshiners transformed production to manufacture face masks during the pandemic.
• Visix ziet de Rode Duivels-vlaggen de deur uitvliegen — Made in (2021-06-15)
  VISIX Brandshiners sees high demand for Belgian national team flags, with Jean Van Houtryve as one of three managing directors since the Krekels acquisition.

• Visix Brand Shiners | LinkedIn
• VISIX Brand Shiners | Roeselare | Facebook
• Jean Van Houtryve on Twitter/X (X)
• Jean Van Houtryve (@jeanvanhoutryve) Instagram (Instagram)
• MONDMASKERS MADE IN BELGIUM - VISIX BRANDSHINERS (YouTube)

• Interview with Jean Van Houtryve - Visix Blog
• Jean Van Houtryve at FESPA Munich - Visix Blog
• MONDMASKERS MADE IN BELGIUM - VISIX BRANDSHINERS (YouTube)
• Jean Van Houtryve Profile - Made in

• Jean Van Houtryve at FESPA Global Summit 2020

• What is business strategy? (Business Strategy)
• What is business strategy? (Business Strategy)
• What is business strategy and what are its key components? (Business Strategy)
• What is business strategy and why is it important for companies? (Business Strategy)
• What is a business strategy and why is it important? (Business Strategy)
• What are the best practices for successful international expansion? (International Expansion)
• How to choose the right markets for international expansion? (International Expansion)
• What is international expansion in business? (International Expansion)
• What is international expansion and why do businesses pursue it? (International Expansion)
• What is international expansion for startups? (International Expansion)

Expert	Role	Country	Rate	Languages
Alexander Synhaeve	Founder & CEO, Tomorrow.be	Belgium	EUR 170/hr
Angelo Vandamme	Marketing & Event Strategist, Hey You!	Belgium	EUR 90/hr
Audry Vanderstraeten	CEO, digital leader	Belgium	EUR 200/hr	nl, en
Auke De Clerck	Visual Director, Atlantropa	Belgium	EUR 150/hr
Baptiste Ghesquiere	CEO, BaNaNi	Belgium	EUR 90/hr
Bart De Waele	CEO, IKAg	Belgium	EUR 250/hr

• Book Jean Van Houtryve on TinRate
• Visix Brand Shiners | LinkedIn (company)
• Brandshiners | Visix (company)
• VISIX Brand Shiners | Roeselare | Facebook (company)
• Jean Van Houtryve on Twitter/X
• Jean Van Houtryve (@jeanvanhoutryve) Instagram
• Visix Online Shop
• Jean Van Houtryve at FESPA Global Summit 2020
• Interview with Jean Van Houtryve - Visix Blog
• Jean Van Houtryve at FESPA Munich - Visix Blog
• MONDMASKERS MADE IN BELGIUM - VISIX BRANDSHINERS
• Jean Van Houtryve Profile - Made in

1. Belgische driekleur zit in de lift - Made in — accessed 2026-04-09
2. Virtueel café toont hoe horeca coronaproof én rendabel kan heropstarten - Mice Magazine — accessed 2026-04-09
3. Visix Brand Shiners | LinkedIn — accessed 2026-04-09
4. Jean Van Houtryve Twitter Profile — accessed 2026-04-10
5. Jean Van Houtryve Instagram Profile — accessed 2026-04-10
6. Made in Profile Page — accessed 2026-04-10
7. FESPA Global Summit 2020 — accessed 2026-04-10