Jochen Callens

Jochen Callens is a Belgian entrepreneur and growth strategist who specializes in scaling Software-as-a-Service (SaaS) platforms. Currently serving as Founder of Hejj.io, Callens has built a reputation for guiding digital products from initial concept through to market leadership and successful exits.

Callens began his entrepreneurial journey with Inforluxe, a digital platform designed specifically for luxury businesses. The venture demonstrated his early ability to identify niche market opportunities and execute strategic vision, culminating in a successful acquisition by Bloovi.

Callens achieved significant international recognition through his work with Jobtoolz, an HR-tech SaaS platform focused on recruitment solutions. Under his leadership, the platform scaled internationally across 32 countries, demonstrating his expertise in global market expansion and cross-border business development. The venture's success attracted strategic interest, leading to its acquisition by Strada Partners.

Currently, Callens focuses his efforts on Hejj.io, which he describes as a next-generation communication and engagement platform. The platform is designed to help companies connect with their employees and stakeholders in more human-centered ways, reflecting his understanding of evolving workplace communication needs.

Callens' professional approach centers on bridging strategy and execution across multiple business dimensions. His expertise encompasses defining product-market fit, building high-performing teams, developing go-to-market strategies, and executing international scaling initiatives. He operates at the intersection of innovation, technology, and business development, with particular strength in efficiency optimization, brand positioning, and sustainable growth strategies.

His methodology combines strategic vision with hands-on product development and commercial execution, allowing him to guide ventures through the complete lifecycle from startup to exit. This comprehensive approach has proven particularly effective in the competitive SaaS marketplace, where technical innovation must be balanced with market positioning and scalable business models.

Jochen Callens started his career as a car salesman before moving into entrepreneurship. He has appeared on multiple podcasts and interviews discussing his entrepreneurial journey, including a notable story about a €120,000 investment that failed. His platform Heij specifically targets companies with 50-500 employees for performance management solutions.

• Starter in de kijker: Heij wil evaluatiegesprekken extreem faciliteren — Made in West-Vlaanderen (2026-04-09)
  Featured article about Jochen Callens and his SaaS platform Heij (hejj.io) that simplifies performance reviews and continuous feedback for companies with 50-500 employees.

• Jochen Callens Facebook Profile (Facebook)
• JOCHEN CALLENS (Jobtoolz - Voka) over hoe een investering van € 120.000 de vuilbak inging (YouTube)
• BlackBird Podcast aflevering 43: Jochen Callens (YouTube)

• JOCHEN CALLENS (Jobtoolz - Voka) over hoe een investering van € 120.000 de vuilbak inging (YouTube)
• BlackBird Podcast aflevering 43: Jochen Callens (YouTube)
• JOCHEN CALLENS (Jobtoolz - Voka) over hoe een investering van € 120.000 de vuilbak inging - The funding podcast

• How do I develop a growth strategy for my small business? (Growth Strategy)
• What is a growth strategy in business? (Growth Strategy)
• What is a growth strategy and why do businesses need one? (Growth Strategy)
• What is a growth strategy and why is it important for businesses? (Growth Strategy)
• What is a growth strategy and why is it important for businesses? (Growth Strategy)
• What is a growth strategy and what are its key components? (Growth Strategy)
• What is a Minimum Viable Product (MVP) in product development? (Product Development)
• What is the product development lifecycle? (Product Development)
• What is the product development process? (Product Development)
• What are the best practices for successful international expansion? (International Expansion)

• Book Jochen Callens on TinRate
• Starter in de kijker: Heij wil evaluatiegesprekken extreem faciliteren (news)
• Jochen Callens Facebook Profile
• JOCHEN CALLENS (Jobtoolz - Voka) over hoe een investering van € 120.000 de vuilbak inging
• BlackBird Podcast aflevering 43: Jochen Callens
• JOCHEN CALLENS (Jobtoolz - Voka) over hoe een investering van € 120.000 de vuilbak inging - The funding podcast

1. Starter in de kijker: Heij wil evaluatiegesprekken extreem faciliteren - Made in — accessed 2026-04-09
2. YouTube interview with Voka — accessed 2026-04-09
3. BlackBird Podcast episode — accessed 2026-04-09