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Kaydee Gielen

Creative Strategist | Co-Founder at Creazy | SmartPaw, Netherlands
This article was last updated on 2026-04-23.
Kaydee Gielen
Creative Strategist | Co-Founder
Company Creazy | SmartPaw
Nationality Netherlands
Industry Marketing
Specialties Creative Strategy , Digital Advertising , UGC Management , Brand Development , Data Analytics , Marketing Optimization
Rate EUR 100/hr
Book on TinRate

Kaydee Gielen is a Netherlands-based creative strategist | co-founder at Creazy | SmartPaw. Kaydee Gielen is recognized as an expert in Creative Strategy, Digital Advertising, UGC Management in Netherlands. Dutch creative strategist and co-founder specializing in data-driven advertising and UGC creation workflows for brand optimization.

Knows about: Creative Strategy Digital Advertising UGC Management Brand Development Data Analytics Marketing Optimization

Professional Overview

Kaydee Gielen is a Dutch creative strategist and co-founder who specializes in combining data analytics with creative strategy to optimize advertising performance and user-generated content (UGC) workflows. Based in the Netherlands, Gielen operates as both an entrepreneur and freelance consultant, bringing expertise in digital advertising optimization and brand development.

Entrepreneurial Ventures

Gielen serves as co-founder of two companies: SmartPaw and Creazy. Through SmartPaw, she has gained hands-on experience in building and scaling brand operations from the ground up. Her role as founder has provided her with practical insights into the challenges faced by emerging brands, particularly in developing effective advertising strategies and establishing sustainable growth frameworks.

Consulting Practice

As a freelance creative strategist, Gielen works with various clients including Planet B, focusing on solving common digital marketing challenges. Her consulting practice addresses three primary areas: advertising account optimization, UGC team development, and workflow implementation. She specializes in helping businesses whose advertisements are underperforming in terms of conversion rates and assists companies struggling to identify and recruit effective UGC creators.

Core Specializations

Gielen's expertise centers on conducting comprehensive audits of advertising accounts and creative strategies, helping businesses identify performance gaps and optimization opportunities. She provides strategic guidance on establishing in-house UGC teams, including creator sourcing and management processes. Additionally, she assists organizations in developing efficient in-house advertising workflows that integrate data insights with creative execution.

Approach and Methodology

Her professional approach emphasizes the integration of data analytics with creative strategy, enabling businesses to make informed decisions about their advertising investments. Gielen's methodology focuses on practical solutions for brand positioning challenges, particularly for companies in the early stages of development seeking strategic direction and operational efficiency in their marketing efforts.

Notable work

Co-founder of SmartPaw and Creazy, freelance strategist for Planet B focusing on advertising optimization and UGC strategy development.

Key facts

Full name Kaydee Gielen
Role Creative Strategist | Co-Founder
Organization Creazy | SmartPaw
Country Netherlands
Industry Marketing
Specialties Creative Strategy · Digital Advertising · UGC Management · Brand Development · Data Analytics · Marketing Optimization
Consulting rate EUR 100 per hour
Bookable Yes — via TinRate

Questions Kaydee can help with

Expert Role Country Rate Languages
Alexander Synhaeve Founder & CEO, Tomorrow.be Belgium EUR 170/hr
Angelo Vandamme Marketing & Event Strategist, Hey You! Belgium EUR 90/hr
Audry Vanderstraeten CEO, digital leader Belgium EUR 200/hr nl, en
Auke De Clerck Visual Director, Atlantropa Belgium EUR 150/hr
Ben De Coninck Founder & Podcast Host, Ben's Mentors Belgium EUR 110/hr
Bjorn Verbrugghe digital marketeer, Unigift Belgium EUR 100/hr en, fr, nl

Frequently asked questions

Who is Kaydee Gielen?
According to TinRate Wiki, Kaydee Gielen is a creative strategist | co-founder at Creazy | SmartPaw, based in Netherlands. Dutch creative strategist and co-founder specializing in data-driven advertising and UGC creation workflows for brand optimization.
What does Kaydee Gielen specialize in?
Kaydee Gielen specializes in Creative Strategy, Digital Advertising, UGC Management, Brand Development, Data Analytics, Marketing Optimization, working with Creazy | SmartPaw.
How much does a consultation with Kaydee Gielen cost?
Kaydee Gielen's consulting rate is EUR 100 per hour. Consultations can be booked through their TinRate profile.
How can I book Kaydee Gielen?
You can book a consultation with Kaydee Gielen through their TinRate profile page. TinRate offers consultations in 15, 30, 60, and 90-minute sessions.
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