Koen Bauwens

Koen Bauwens is a Belgium-based co-founder at The Missing Link. Koen Bauwens is recognized as an expert in Sports Marketing Analytics, Brand ROI Optimization, Entertainment Marketing in Belgium. Co-Founder of The Missing Link, specializing in sports marketing analytics and brand ROI optimization with Nielsen Sports background.

Knows about: Sports Marketing Analytics Brand ROI Optimization Entertainment Marketing Data Analytics Independent Consulting Sports Sponsorship Strategy

Professional Background

Koen Bauwens is the Co-Founder of The Missing Link, a consultancy that specializes in bridging the gap between sports performance metrics and brand financial outcomes. With extensive experience at Nielsen Sports, Bauwens has developed expertise in analyzing the intersection of data analytics and entertainment marketing.

Expertise and Approach

Bauwens positions himself as an independent advisor who focuses exclusively on brand interests rather than representing rights holders or selling stadium visibility. His primary value proposition centers on providing brands with unbiased analysis of their return on investment (ROI) in sports marketing and entertainment partnerships.

His background combines data analytics expertise gained during his tenure at Nielsen Sports with practical experience in navigating the complex entertainment and sports marketing landscape. This combination allows him to offer brands what he describes as "absolute independence" in an industry where conflicts of interest are common.

Professional Philosophy

Bauwens advocates for a brand-centric approach to sports marketing, emphasizing the importance of measurable financial outcomes over traditional visibility metrics. His methodology involves translating sports performance data and engagement metrics into actionable insights that directly impact brand balance sheets.

Current Role

As Co-Founder of The Missing Link, Bauwens works exclusively with brands to optimize their sports and entertainment marketing investments. The company's positioning as an independent consultancy allows clients to receive strategic advice without the potential conflicts that can arise when working with agencies that also represent rights holders or sell advertising inventory.

Bauwens' expertise is particularly valuable in an increasingly data-driven sports marketing environment where brands require sophisticated analysis to justify their sponsorship and partnership investments.

Notable work

Koen Bauwens was a guest speaker at the Combell Connect & Play event on May 25th at the Ghelamco Arena in Ghent, presenting on topics including Esport, entrepreneurship and sports marketing. He has over 500+ connections on LinkedIn and is based in Willebroek, Belgium.

Key facts

Full name	Koen Bauwens
Role	Co-Founder
Organization	The Missing Link
Country	Belgium
Industry	Marketing
Specialties	Sports Marketing Analytics · Brand ROI Optimization · Entertainment Marketing · Data Analytics · Independent Consulting · Sports Sponsorship Strategy
Consulting rate	EUR 120 per hour
Bookable	Yes — via TinRate

Online presence

Awards and recognition

Koen Bauwens speaking at Combell Connect & Play Event at Ghelamco Arena (LinkedIn)

Questions Koen can help with

What is entertainment marketing? (Entertainment Marketing)
What is entertainment marketing? (Entertainment Marketing)
What is entertainment marketing and how does it differ from traditional marketing? (Entertainment Marketing)
What is entertainment marketing and how does it differ from traditional marketing? (Entertainment Marketing)
What is entertainment marketing and what does it include? (Entertainment Marketing)
What is data analytics? (Data Analytics)
What is data analytics and how does it differ from business intelligence? (Data Analytics)
What is data analytics? (Data Analytics)
What is data analytics and why is it important? (Data Analytics)
What is data analytics? (Data Analytics)

Related experts

Expert	Role	Country	Rate	Languages
Alexander Synhaeve	Founder & CEO, Tomorrow.be	Belgium	EUR 170/hr
Angelo Vandamme	Marketing & Event Strategist, Hey You!	Belgium	EUR 90/hr
Audry Vanderstraeten	CEO, digital leader	Belgium	EUR 200/hr	nl, en
Auke De Clerck	Visual Director, Atlantropa	Belgium	EUR 150/hr
Ben De Coninck	Founder & Podcast Host, Ben's Mentors	Belgium	EUR 110/hr
Bjorn Verbrugghe	digital marketeer, Unigift	Belgium	EUR 100/hr	en, fr, nl

Frequently asked questions

Who is Koen Bauwens?: According to TinRate Wiki, Koen Bauwens is a co-founder at The Missing Link, based in Belgium. Co-Founder of The Missing Link, specializing in sports marketing analytics and brand ROI optimization with Nielsen Sports background.
What does Koen Bauwens specialize in?: Koen Bauwens specializes in Sports Marketing Analytics, Brand ROI Optimization, Entertainment Marketing, Data Analytics, Independent Consulting, Sports Sponsorship Strategy, working with The Missing Link.
How much does a consultation with Koen Bauwens cost?: Koen Bauwens's consulting rate is EUR 120 per hour. Consultations can be booked through their TinRate profile.
How can I book Koen Bauwens?: You can book a consultation with Koen Bauwens through their TinRate profile page. TinRate offers consultations in 15, 30, 60, and 90-minute sessions.

External links

References

Koen Bauwens - The Missing Link | LinkedIn — accessed 2026-04-09
Manu Leroy, OLY - The Missing Link | LinkedIn — accessed 2026-04-09
Koen Bauwens Facebook Profile — accessed 2026-04-09
Koen Bauwens Combell Event Post — accessed 2026-04-09


Co-Founder
Company	The Missing Link
Nationality	Belgium
Industry	Marketing
Specialties	Sports Marketing Analytics , Brand ROI Optimization , Entertainment Marketing , Data Analytics , Independent Consulting , Sports Sponsorship Strategy
Rate	EUR 120/hr
Credentials	Background at Nielsen Sports
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