Koen De Herdt

Koen De Herdt is a Go-to-Market strategist specializing in the accountancy ecosystem, serving as a key figure at AccountancyVandaag. Based in Belgium, De Herdt focuses on bridging the gap between technology vendors and accountancy firms, leveraging his deep understanding of the Belgian accounting market to facilitate strategic partnerships and growth initiatives.

De Herdt operates as a consultant who helps technology companies navigate the complex landscape of selling to accounting professionals. His expertise centers on understanding the unique mindset and requirements of accountants, enabling him to provide targeted advice to vendors seeking to penetrate this specialized market.

As a prominent figure behind leading industry platforms including AccountancyVandaag and ComptaPerspectives, De Herdt has established himself as an authority on the Belgian accountancy sector. These platforms serve as crucial resources for accounting professionals and provide De Herdt with insider knowledge of market trends, challenges, and opportunities within the industry.

De Herdt's consulting methodology focuses on three core areas: validating Go-to-Market strategies for technology vendors, providing insights into accountant psychology and decision-making processes, and developing acceleration strategies for companies targeting the accountancy niche. His bilingual capabilities in Dutch and English enable him to serve both local Belgian markets and international clients seeking to enter Belgian and broader European accounting markets.

His specialized knowledge encompasses the regulatory environment, technological adoption patterns, and business practices specific to Belgian accountancy firms. This expertise allows him to guide technology vendors in developing products and marketing approaches that resonate with accounting professionals' specific needs and preferences.

Koen De Herdt has a background at Bank J.Van Breda (where he discovered the accounting profession), SD Worx, and Xerius before starting as an entrepreneur. He moderates events for the professional association VATO and has organized masterclasses on sustainability for accountants. His email is koen@accountancyvandaag.be and AccountancyVandaag operates under A-Tales bv BE1001.057.519.

• Dit was 2024: de inspirerendste vakevents voor accountants — AccountancyVandaag (2024-12-31)
  Koen De Herdt led panel discussions about the changing accounting sector, covering automation and group practices impact.
• Ondernemers bundelen krachten en vormen samen grootste Vlaamse mediabedrijf in accountancy — AccountancyVandaag (2024-06-15)
  Koen De Herdt, founder of AccountancyVandaag, announced the merger with Boekhouderstotaal to create the largest Flemish accounting media company.
• Nieuwsplatformen AccountancyVandaag en Boekhouderstotaal bundelen krachten om niche-aanbod uit te breiden — Made in (2024-06-10)
  Koen De Herdt and Thomas Leeters merged their accounting news platforms to expand their niche offerings.
• Antwerpse nieuwsplatformen over accountancy gaan fusie aan — Het Nieuwsblad (2024-06-08)
  Koen De Herdt from AccountancyVandaag in Aartselaar explains how they combine expertise to offer a complete service package.
• HET JAAR VAN (14) Koen De Herdt: 'Ik wens dat geïntegreerde technologie nog beter inspeelt op de echte noden van de accountant' — Accountancy Vanmorgen (2022-12-22)
  Koen De Herdt, founder of AccountancyVandaag, reflects on 2022 and wishes for better integrated technology for accountants.

• Koen De Herdt - ComptaPerspectives | LinkedIn
• Koen De Herdt on X (Twitter) (X)
• Koen De Herdt | Facebook (Facebook)
• Koen De Herdt Facebook Profile (Facebook)

• Blog | AccountancyVandaag

• How do you build an effective go-to-market strategy from scratch? (Go-to-Market Strategy)
• How to create an effective go-to-market strategy? (Go-to-Market Strategy)
• What is a go-to-market strategy? (Go-to-Market Strategy)
• What is a go-to-market strategy and why do businesses need one? (Go-to-Market Strategy)
• What is a B2B sales funnel? (B2B Sales Strategy)
• What is a B2B sales funnel and what are its key stages? (B2B Sales Strategy)
• What is a B2B sales strategy? (B2B Sales Strategy)
• What is a B2B sales strategy and why is it important? (B2B Sales Strategy)
• How to develop an effective go-to-market strategy? (Go-to-Market Strategy)
• How to build an effective B2B sales funnel from scratch? (B2B Sales Strategy)

• Book Koen De Herdt on TinRate
• Koen De Herdt - ComptaPerspectives | LinkedIn (linkedin)
• Het platform voor Belgische Accountants | AccountancyVandaag (company)
• Het jaaroverzicht van 2022 - Koen De Herdt | AccountancyVandaag (publication)
• Nieuwsplatformen AccountancyVandaag en Boekhouderstotaal bundelen krachten (news)
• Koen De Herdt on X (Twitter)
• Koen De Herdt | Facebook
• Koen De Herdt Facebook Profile
• Contact Us - AccountancyVandaag
• Blog | AccountancyVandaag

1. Contacteer ons | AccountancyVandaag — accessed 2026-04-09
2. Het jaaroverzicht van 2022 - Koen De Herdt — accessed 2026-04-09
3. Nieuwsplatformen bundelen krachten — accessed 2026-04-09
4. LinkedIn Profile — accessed 2026-04-09