Laurens Van Geneugden

Laurens Van Geneugden serves as Head of Advertising at Socialsky, where he specializes in transforming underperforming advertising campaigns into strategic growth initiatives. Van Geneugden focuses on helping organizations navigate the complexities of modern advertising through data-driven approaches and clear strategic frameworks.

Van Geneugden's approach centers on rapid problem diagnosis and solution implementation, typically working with clients to transition from advertising chaos to clear strategic direction within 30-60 minute consultations. His methodology emphasizes practical solutions over theoretical frameworks, addressing common advertising challenges that plague modern businesses.

His expertise encompasses several critical areas of advertising optimization. Van Geneugden specializes in diagnosing and resolving underperforming campaign issues, helping organizations identify why their advertising efforts fail to generate expected returns. He works extensively with teams struggling to identify and track meaningful key performance indicators, providing clarity on which metrics truly drive business outcomes.

Creative strategy represents another significant component of his work, particularly in addressing creative concepts that fail to convert despite strong initial appeal. Van Geneugden helps organizations bridge the gap between creative excellence and measurable performance outcomes.

A key aspect of Van Geneugden's consulting methodology involves balancing performance marketing objectives with brand building initiatives. This dual focus addresses one of the most common challenges in modern advertising, where short-term performance goals often conflict with longer-term brand development strategies.

His consultation style emphasizes immediate actionability, with clients typically leaving sessions with concrete next steps they can implement directly. This practical approach aims to transform advertising pain points into measurable growth opportunities through systematic strategy development.

Van Geneugden's professional approach is characterized by a focus on measurable outcomes and strategic clarity. Rather than providing generalized advice, he works to identify specific inefficiencies and implementation gaps that prevent advertising campaigns from achieving their potential. His work particularly addresses the common problem of budget allocation without clear return on investment tracking and measurement.

Laurens Van Geneugden's title at Socialsky is consistently referenced as 'Head of Performance' in company job postings, which differs from the TinRate profile listing him as 'Head of Advertising'. He is mentioned by colleagues as providing daily guidance and working alongside team members on performance initiatives.

Full name	Laurens Van Geneugden
Role	Head of Advertising
Organization	Socialsky
Country	Belgium
Industry	Marketing
Specialties	Advertising Strategy · Campaign Optimization · Performance Marketing · ROI Analysis · Creative Strategy · KPI Development
Consulting rate	EUR 100 per hour
Bookable	Yes — via TinRate

• Martin Elegeert - socialsky | LinkedIn
• Laurens Van Geneugden Twitter Profile (X)
• Socialsky Facebook Page (Facebook)

• What is creative strategy and why is it important for businesses? (Creative Strategy)
• How to optimize Google Ads Quality Score for better performance? (Performance Marketing)
• How do I scale profitable performance marketing campaigns without losing efficiency? (Performance Marketing)
• How to set up Facebook Ads conversion tracking properly? (Performance Marketing)
• What is performance marketing and how does it work? (Performance Marketing)
• What is performance marketing and how does it work? (Performance Marketing)
• What is performance marketing and how does it differ from traditional marketing? (Performance Marketing)
• What is performance marketing and how does it work? (Performance Marketing)
• What is ROAS and why is it important in performance marketing? (Performance Marketing)
• What is brand positioning in creative strategy? (Creative Strategy)

Expert	Role	Country	Rate	Languages
Alexander Synhaeve	Founder & CEO, Tomorrow.be	Belgium	EUR 170/hr
Angelo Vandamme	Marketing & Event Strategist, Hey You!	Belgium	EUR 90/hr
Arthur Heeren	Founder of Mystershirt | E-commerce Growth Advisor, Mystershirt	Netherlands	EUR 300/hr	en, nl
Audry Vanderstraeten	CEO, digital leader	Belgium	EUR 200/hr	nl, en
Auke De Clerck	Visual Director, Atlantropa	Belgium	EUR 150/hr
Ben De Coninck	Founder & Podcast Host, Ben's Mentors	Belgium	EUR 110/hr

• Book Laurens Van Geneugden on TinRate
• Martin Elegeert - socialsky | LinkedIn (linkedin)
• Socialsky - Social Media Agency - Digital Marketing Specialists (company)
• Laurens Van Geneugden - Head of Performance at Socialsky
• Laurens Van Geneugden - Head of Performance at Socialsky
• Laurens Van Geneugden - Head of Performance at Socialsky
• Laurens Van Geneugden Twitter Profile
• Socialsky - About Us
• Socialsky Facebook Page

1. Martin Elegeert - socialsky | LinkedIn — accessed 2026-04-09
2. Digital Account Manager (NL) - Socialsky — accessed 2026-04-09
3. Eugénie Faure - socialsky | LinkedIn — accessed 2026-04-09
4. Socialsky Paid Expert Job Offer — accessed 2026-04-09
5. Twitter Profile — accessed 2026-04-09
6. Socialsky Homepage — accessed 2026-04-09