| Founder & CEO | |
| Company | Otto Creatives |
|---|---|
| Nationality | Belgium |
| Industry | Technology |
| Specialties | UX Design , Product Strategy , SaaS Optimization , Accessibility Design , Conversion Rate Optimization , Design Systems |
| Rate | EUR 100/hr |
| Book on TinRate | |
Lennert Vloeberghs is a Belgium-based founder & ceo at Otto Creatives. Lennert Vloeberghs is recognized as an expert in UX Design, Product Strategy, SaaS Optimization in Belgium. Lennert Vloeberghs is the founder and CEO of Otto Creatives, specializing in UX design and product optimization for SaaS companies.
Lennert Vloeberghs is a Belgian entrepreneur and product design specialist who founded Otto Creatives, recognized as the first creative studio specifically designed for product teams. With over eight years of experience in product design and Software as a Service (SaaS) development, Vloeberghs has established himself as a leading expert in user experience optimization and digital product strategy.
As the founder and CEO of Otto Creatives, Vloeberghs leads a team focused on solving complex design challenges for digital products and SaaS platforms. His approach combines deep technical understanding with user-centered design principles, helping companies improve their product performance through strategic design interventions.
Vloeberghs specializes in conducting comprehensive UX and product audits for SaaS and digital products, identifying areas for improvement in user experience and conversion optimization. His expertise extends to clarifying complex products through strategic UX design, information architecture, and the development of scalable design systems.
A particular strength of his practice is accessibility-first design, ensuring products meet WCAG standards and provide inclusive user experiences suitable for enterprise environments. This approach has proven valuable for companies seeking to expand their market reach while maintaining compliance with accessibility regulations.
His work frequently focuses on improving critical user journey stages, including activation flows, onboarding processes, and conversion optimization. These improvements often result in measurable increases in user engagement and business metrics for his clients.
Beyond hands-on design work, Vloeberghs provides strategic guidance on product website optimization and positioning reviews specifically tailored for B2B SaaS companies. His consulting extends to design strategy development, helping organizations prioritize design initiatives and make informed roadmap decisions that align with business objectives.
Through Otto Creatives, Vloeberghs has positioned himself at the intersection of design and business strategy, helping product teams navigate the complexities of modern digital product development while maintaining focus on user experience excellence.
Lennert Vloeberghs studied at Devine - KASK Conservatorium HoGent Howest and is based in Brussels with 500+ LinkedIn connections. He publishes a newsletter called 'Product Matters' at the intersection of Product Design and Product Marketing.
| Full name | Lennert Vloeberghs |
| Role | Founder & CEO |
| Organization | Otto Creatives |
| Country | Belgium |
| Industry | Technology |
| Specialties | UX Design · Product Strategy · SaaS Optimization · Accessibility Design · Conversion Rate Optimization · Design Systems |
| Consulting rate | EUR 100 per hour |
| Bookable | Yes — via TinRate |
| Expert | Role | Country | Rate | Languages |
|---|---|---|---|---|
| Alexandre Gagliano | CEO, ITROCX & AUMENTIA | EUR 250/hr | ||
| Andreas De Neve | CEO & Co-Founder, TechWolf | Belgium | EUR 3000/hr | en, nl |
| Andy Stynen | Experienced CEO/COO, entrepreneur, and digital transformation strategist, VeroTech | Belgium | EUR 150/hr | |
| Arne Vandendriessche | CEO, Signpost | Belgium | EUR 500/hr | |
| Arno Pollaert | Senior Business Analyst Salesforce & Hubspotd, d&p | EUR 80/hr | ||
| Baptiste Ghesquiere | CEO, BaNaNi | Belgium | EUR 90/hr |