Lisa De Croocq

Lisa De Croocq is a Belgian entrepreneur and freelance marketer who founded L-Connect in 2022. She specializes in sports and entertainment marketing combined with extensive fast-moving consumer goods (FMCG) brand expertise, serving clients across strategic advisory and commercial development projects.

De Croocq began her professional career at RSC Anderlecht, one of Belgium's most prominent football clubs, where she managed sponsorship portfolios and developed her foundation in sports marketing. This role provided her with early exposure to the intersection of sports, entertainment, and commercial partnerships.

Following her sports marketing foundation, De Croocq transitioned to Bacardi Martini, where she worked with premium brands including Bombay and Grey Goose. Her responsibilities spanned multiple disciplines including trade marketing, brand management, and global product launches. During her tenure, she gained extensive experience across European Union and United States markets, developing a comprehensive understanding of international brand strategy and market entry approaches.

In 2022, De Croocq launched L-Connect, her independent consulting practice focused on strategic marketing advisory services. Through this venture, she has worked on diverse projects ranging from major sporting events to startup guidance. Notable engagements include involvement with Paris 2024 Olympic projects and providing strategic advice and commercial opportunity development for emerging companies.

De Croocq's methodology combines her extensive network with a problem-solving, results-driven mindset. Her unique positioning bridges sports and entertainment marketing with FMCG expertise, allowing her to provide comprehensive strategic guidance across multiple industry verticals. Her experience spans both established multinational brands and emerging startups, providing her with insights into various stages of business development and market positioning.

Lisa De Croocq lived in London for twenty years before returning to Belgium. She has been involved in discussions about making Belgium cigarette-free and appeared on the 'Discours' podcast. She studied at Universiteit Antwerpen and is located in Schoten, Belgium.

Full name	Lisa De Croocq
Role	Entrepreneur | Freelance marketeer
Organization	L-Connect
Country	Belgium
Industry	Marketing
Specialties	Sports Marketing · Entertainment Marketing · FMCG Brand Management · Trade Marketing · Global Brand Launches · Strategic Advisory
Consulting rate	EUR 150 per hour
Bookable	Yes — via TinRate

• Lisa De Croocq discusses making Belgium cigarette-free on podcast with Arno Steenackers and Amory Gillot — Discours Podcast (2026-04-09)
  Twenty years after moving to London, Lisa returned to Belgium for a conversation about making Belgium cigarette-free.

• Lisa De Croocq - L-Connect. | LinkedIn

• What is strategic advisory and how does it help businesses? (Strategic Advisory)
• What is entertainment marketing? (Entertainment Marketing)
• What is entertainment marketing? (Entertainment Marketing)
• What is entertainment marketing and how does it differ from traditional marketing? (Entertainment Marketing)
• What is entertainment marketing and how does it differ from traditional marketing? (Entertainment Marketing)
• What is entertainment marketing and what does it include? (Entertainment Marketing)
• How to develop an effective business strategy? (Strategic Advisory)
• How to develop a strategic business plan? (Strategic Advisory)
• What is strategic advisory? (Strategic Advisory)
• What is strategic advisory and how does it differ from regular business consulting? (Strategic Advisory)

Expert	Role	Country	Rate	Languages
Alexander Synhaeve	Founder & CEO, Tomorrow.be	Belgium	EUR 170/hr
Angelo Vandamme	Marketing & Event Strategist, Hey You!	Belgium	EUR 90/hr
Audry Vanderstraeten	CEO, digital leader	Belgium	EUR 200/hr	nl, en
Auke De Clerck	Visual Director, Atlantropa	Belgium	EUR 150/hr
Ben De Coninck	Founder & Podcast Host, Ben's Mentors	Belgium	EUR 110/hr
Bjorn Verbrugghe	digital marketeer, Unigift	Belgium	EUR 100/hr	en, fr, nl

• Book Lisa De Croocq on TinRate
• Lisa De Croocq - L-Connect. | LinkedIn (linkedin)

1. Lisa De Croocq - L-Connect. | LinkedIn — accessed 2026-04-09
2. Lisa De Croocq - Partnerships and Business Development Manager for B19 - L-Connect. | LinkedIn — accessed 2026-04-09