Louis Van Eyck

Louis Van Eyck is a Senior Key Account Manager and Founder with over eight years of experience in fast-moving consumer goods (FMCG) and international consumer brands. His career has included work with major global brands including Coca-Cola and Philips, where he developed expertise in brand strategy, commercial growth, and building strong consumer brands.

Van Eyck is the founder of Nine 2 Five, a venture that bridges creativity and business strategy. He also serves as co-founder of Wood Reformer, which has become Belgium's largest Pilates Reformer brand. Under his leadership, Wood Reformer is expanding from the Benelux region toward global markets, demonstrating his expertise in international business scaling.

As an intrapreneur, Van Eyck specializes in several key areas of business development. His core competencies include brand strategy development, commercial growth initiatives, and the creation and strengthening of consumer brands. He has extensive experience in setting up and growing startup ventures, with particular focus on scaling operations from regional to international markets.

In his current capacity as Senior Key Account Manager and Founder at Wood Reformer, Van Eyck applies his FMCG experience to the fitness equipment industry. His work involves strategic account management while simultaneously driving the company's expansion strategy and brand development initiatives.

Van Eyck's experience spans traditional FMCG sectors and emerging fitness markets, giving him a unique perspective on consumer behavior and market development. His work demonstrates the successful application of established brand strategy principles to innovative product categories, particularly in the health and wellness sector.

Co-founded Wood Reformer, Belgium's largest Pilates Reformer brand, scaling from Benelux to global markets. Founded Nine 2 Five, bridging creativity and business strategy.

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• What is brand positioning and why is it important for businesses? (Brand Strategy)
• What is brand strategy? (Brand Strategy)
• What is brand strategy? (Brand Strategy)
• What is brand strategy and what are its core components? (Brand Strategy)
• What is brand strategy and why is it important for businesses? (Brand Strategy)
• Why does brand consistency matter for business success? (Brand Strategy)
• How do you scale a business step by step? (Business Scaling)
• How to scale a small business effectively? (Business Scaling)
• What is business scaling? (Business Scaling)

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