Mats Van Eccelpoel

Mats Van Eccelpoel is a branding and marketing specialist at Apex Pro Studio, with over ten years of experience in the intersection of design and strategic brand development. As a self-described "brand craftsman," Van Eccelpoel has built his career on the principle that effective branding serves as a fundamental communication channel between organizations and their audiences.

Van Eccelpoel's professional methodology centers on leveraging a comprehensive skill set that spans both creative design and strategic planning. His approach to brand development emphasizes the importance of identifying and amplifying what truly matters to each client's unique market position. He views branding as more than visual identity, conceptualizing it as an organization's primary means of communicating with the world.

Central to Van Eccelpoel's professional philosophy is the belief that successful branding ensures an organization's values and mission are not only communicated but genuinely felt by target audiences. This perspective reflects a holistic understanding of brand development that extends beyond traditional marketing approaches to encompass emotional resonance and authentic connection.

At Apex Pro Studio, Van Eccelpoel focuses on creating memorable brand experiences through strategic integration of design elements and messaging frameworks. His work emphasizes the collaborative nature of effective brand development, working closely with clients to ensure their brand identity authentically represents their core values and strategic objectives.

Throughout his decade-plus career, Van Eccelpoel has demonstrated expertise in translating complex organizational identities into coherent, compelling brand narratives. His experience spans the full spectrum of brand development, from initial strategic planning through design execution and market implementation.

Mats Van Eccelpoel is the founder of Apex Pro Studio (not just a specialist as originally stated), and the company is located in Ghent, Belgium. He has an active YouTube channel and Medium publication presence, and offers a Notion template called Brand Clarity for brand strategy development.

Full name	Mats Van Eccelpoel
Role	Branding & Marketing Specialist
Organization	Apex Pro Studio
Country	Belgium
Industry	Marketing
Specialties	Brand Strategy · Brand Design · Marketing Strategy · Brand Identity · Creative Direction
Consulting rate	EUR 120 per hour
Bookable	Yes — via TinRate

• Apex Pro Studio (@apexpro.studio) · Ghent
• Mats Van Eccelpoel YouTube Channel (YouTube)

• Mats Van Eccelpoel Medium Profile (Medium)
• Apex Pro Studio Blog
• Offboarding UX: Creating a Lasting, Positive Impression
• SaaS brand strategy beyond features
• A brand renewal with impact: the story of curieus
• How to rank in ChatGPT search results
• When to Rebrand: How to Know It's Time for a Refresh
• Building brand trust starts with authenticity and consistency
• Minimum Viable Branding: A brand that grows with your startup
• Brand Strategy development in 9 Steps
• Startup launch DIY roadmap for your brand
• Brand Clarity – Build a Clear Brand Strategy in Notion
• A branding agency that cuts through the clutter
• Building a brand with AI: How to (and how not to)
• Building a brand strategy? Discover the Brand Clarity framework

• How do you develop a comprehensive brand strategy from scratch? (Brand Strategy)
• What is brand positioning and why is it important for businesses? (Brand Strategy)
• What is brand strategy? (Brand Strategy)
• What is brand strategy? (Brand Strategy)
• What is brand strategy and what are its core components? (Brand Strategy)
• What is brand strategy and why is it important for businesses? (Brand Strategy)
• Why does brand consistency matter for business success? (Brand Strategy)
• How to create an effective marketing strategy? (Marketing Strategy)
• How do you create an effective marketing strategy from scratch? (Marketing Strategy)
• What is a marketing strategy? (Marketing Strategy)

Expert	Role	Country	Rate	Languages
Alexander Synhaeve	Founder & CEO, Tomorrow.be	Belgium	EUR 170/hr
Angelo Vandamme	Marketing & Event Strategist, Hey You!	Belgium	EUR 90/hr
Arthur Heeren	Founder of Mystershirt | E-commerce Growth Advisor, Mystershirt	Netherlands	EUR 300/hr	en, nl
Audry Vanderstraeten	CEO, digital leader	Belgium	EUR 200/hr	nl, en
Auke De Clerck	Visual Director, Atlantropa	Belgium	EUR 150/hr
Ben De Coninck	Founder & Podcast Host, Ben's Mentors	Belgium	EUR 110/hr

• Book Mats Van Eccelpoel on TinRate
• Branding Expertise with Mats Van Eccelpoel - Apex Pro Studio (company)
• Branding agency in Ghent - Digital brand strategist - Apex Pro (company)
• Apex Pro Studio (@apexpro.studio) · Ghent (other)
• Mats Van Eccelpoel YouTube Channel
• Mats Van Eccelpoel Medium Profile
• Apex Pro Studio Blog
• Offboarding UX: Creating a Lasting, Positive Impression
• SaaS brand strategy beyond features
• A brand renewal with impact: the story of curieus
• How to rank in ChatGPT search results
• When to Rebrand: How to Know It's Time for a Refresh
• Building brand trust starts with authenticity and consistency
• Minimum Viable Branding: A brand that grows with your startup
• Brand Strategy development in 9 Steps
• Startup launch DIY roadmap for your brand
• Brand Clarity – Build a Clear Brand Strategy in Notion
• A branding agency that cuts through the clutter
• Building a brand with AI: How to (and how not to)
• Building a brand strategy? Discover the Brand Clarity framework
• Branding with impact for startups and small businesses

1. Branding Expertise with Mats Van Eccelpoel - Apex Pro Studio — accessed 2026-04-09
2. Offboarding UX: Creating a Lasting, Positive Impression - Apex Pro — accessed 2026-04-09
3. Apex Pro Studio Website — accessed 2026-04-09
4. YouTube Profile — accessed 2026-04-09
5. Medium Profile — accessed 2026-04-09