Maxim Sergeant

Maxim Sergeant is a serial entrepreneur and business executive who serves as Founder & Chairman of multiple companies including Billy, Snackcentrale, and Bakeronline. Known for his strategic approach to business development, Sergeant specializes in transforming complex business propositions into clear, executable go-to-market strategies.

Sergeant operates under the principle that "dreaming is great, but doing even better," reflecting his action-oriented approach to entrepreneurship. He positions himself at the intersection of creativity and strategy, focusing on accelerating growth and unlocking new business opportunities for companies in his portfolio.

Sergeant's professional expertise spans several key areas within business strategy and operations. He has demonstrated proven experience in funding initiatives and mergers & acquisitions, with particular insight into building valuable companies and executing successful exits. His strategic capabilities are complemented by a deep understanding of how to navigate complex business environments.

Sergeant has developed a particular passion for innovation, technology, and data applications within the food and Fast-Moving Consumer Goods (FMCG) industry. Through his leadership roles at Billy, Snackcentrale, and Bakeronline, he has positioned himself as an expert in food industry operations and digital transformation within this sector.

As a multilingual executive, Sergeant conducts business in English, Dutch, and French, enabling him to operate across diverse European markets and serve international clients and partners.

In his capacity as Founder & Chairman of his companies, Sergeant continues to focus on strategic growth initiatives and market expansion opportunities within the food and FMCG sectors, leveraging technology and data-driven approaches to drive business success.

Maxim Sergeant sold Bakeronline to Puratos and is also a helicopter pilot who gives mentoring advice from helicopters. He started his entrepreneurial journey at 18 as a student entrepreneur, initially acquiring bakery clients by riding his moped through the Kennedy tunnel in Belgium.

• Maxim Sergeant internationaliseerde zijn bestelplatform Bakkersonline van Gent tot Chili via een buy-and-build strategie — BlackBird podcast (2026-04-09)
  Maxim Sergeant internationalized his ordering platform Bakeronline from Ghent to Chile via a buy-and-build strategy and did the same with orderBilly.
• Build, Scale, Sell: Maxim Sergeant on Consolidating Markets and Creating Impact — Cresco Law co:lab podcast (2026-04-09)
  Serial entrepreneur Maxim Sergeant shares his journey in food and beverage tech industry, starting his first venture at 18.
• Topondernemer Geeft Mentoring en Advies Vanuit Helikopter — Podcast (2026-04-09)
  Maxim Sergeant is a serial entrepreneur conquering the hospitality world with food tech companies like Bakeronline and orderBilly, and is also a helicopter pilot.
• MAXIM SERGEANT over hoe hij 100 bakkers binnenhaalde op zijn schamelen brommer — The Funding Podcast (2026-04-09)
  Maxim Sergeant started as a student entrepreneur with bakkersonline.be and eventually sold to Puratos, acquiring his first 100 bakers on his moped.

• BlackBird Podcast episode 40: Maxim Sergeant (YouTube)

• Maxim Sergeant on BlackBird podcast about Bakeronline and orderBilly (Spotify)
• Build, Scale, Sell: Maxim Sergeant on Consolidating Markets and Creating Impact
• Maxim Sergeant (Bakeronline & OrderBilly) helicopter podcast episode (Spotify)
• BlackBird Podcast episode 40: Maxim Sergeant (YouTube)
• Maxim Sergeant on The Funding Podcast about bakersonline.com (Spotify)

• What is Mergers & Acquisitions (M&A)? (Mergers & Acquisitions)
• What is mergers and acquisitions (M&A)? (Mergers & Acquisitions)
• What is the difference between a merger and an acquisition? (Mergers & Acquisitions)
• How do you build an effective go-to-market strategy from scratch? (Go-to-Market Strategy)
• How to create an effective go-to-market strategy? (Go-to-Market Strategy)
• What is a go-to-market strategy? (Go-to-Market Strategy)
• What is a go-to-market strategy and why do businesses need one? (Go-to-Market Strategy)
• What is due diligence in M&A transactions? (Mergers & Acquisitions)
• What are the essential best practices for successful technology implementation in organizations? (Technology Implementation)
• What is technology implementation in business? (Technology Implementation)

• Book Maxim Sergeant on TinRate
• Maxim Sergeant on BlackBird podcast about Bakeronline and orderBilly
• Build, Scale, Sell: Maxim Sergeant on Consolidating Markets and Creating Impact
• Maxim Sergeant (Bakeronline & OrderBilly) helicopter podcast episode
• BlackBird Podcast episode 40: Maxim Sergeant
• Maxim Sergeant on The Funding Podcast about bakersonline.com

1. BlackBird podcast episode 40 — accessed 2026-04-09
2. Cresco Law podcast — accessed 2026-04-09
3. Helicopter mentoring podcast — accessed 2026-04-09
4. YouTube BlackBird Podcast — accessed 2026-04-09
5. The Funding Podcast — accessed 2026-04-09