Philippe Ruttens

Philippe Ruttens is a fractional Chief Marketing Officer and B2B revenue specialist who focuses on transforming marketing operations for private equity and venture capital portfolio companies as well as founder-led midsize businesses. Operating through his consultancy at ruttens.com, Ruttens specializes in fixing underperforming revenue and marketing systems within accelerated timeframes of 90-180 days.

With over 25 years of experience in B2B marketing, Ruttens has developed expertise across more than 10 industry sectors. His approach centers on converting marketing teams and operations into investment-grade assets that deliver measurable return on investment, featuring clean customer acquisition cost (CAC) to lifetime value (LTV) metrics and scalable go-to-market playbooks.

Ruttens has demonstrated significant results for his B2B clients, delivering proven marketing ROI improvements ranging from 200-500%. His professional reputation is supported by over 45 LinkedIn recommendations from industry peers and clients. In recognition of his expertise and leadership in the marketing field, he was featured as a "CMO to Watch 2025" by CMO Alliance, highlighting his emerging influence in the chief marketing officer community.

His practice encompasses several key areas including B2B go-to-market strategy development, revenue optimization, fractional CMO services, executive coaching, account-based marketing (ABM), and startup scaling initiatives. Ruttens particularly focuses on helping organizations that need to rapidly improve their marketing performance to meet investor expectations and growth targets.

Ruttens' methodology emphasizes rapid transformation of marketing operations, typically working within 90-180 day engagement periods to deliver measurable improvements. His focus on investor-grade metrics and scalable processes makes him particularly valuable for companies preparing for investment rounds or seeking to optimize their marketing spend efficiency.

Philippe previously worked as CMO at Tyk (API management platform) and has 25+ years of B2B marketing experience including roles at Accenture, Ernst & Young, Cap Gemini, MasterCard, and Iron Mountain. He has expertise across seven industry sectors: Healthcare, Logistics, Telecom, Financial, Professional Services, Industrial and Manufacturing.

• Philippe Ruttens discusses marketing's 30-year evolution and AI's impact on CMOs — Enterprise Thought Leadership Podcast (2024-01-15)
  Philippe Ruttens reveals why successful marketing teams lose pipeline and emphasizes alignment with commercial reality over tools and tactics.
• Philippe Ruttens shares insights on mastering SaaS marketing — Wytpod (2024-01-10)
  Philippe discusses his journey from freelancing to becoming CMO at TYK and shares SaaS marketing insights.
• Philippe Ruttens discusses the perfect B2B MarTech stack — Finite Community (2023-12-01)
  Philippe Ruttens provides comprehensive guidance on MarTech tools and stack optimization for B2B companies.
• Philippe Ruttens nominated as Revenue Marketing Alliance Ambassador — Revenue Marketing Alliance (2023-11-15)
  Philippe was selected as one of 20 Revenue Marketing Alliance Ambassadors to educate and grow revenue focus for CMOs worldwide.
• Philippe Ruttens featured as changemaker in The Human Cloud book — The Human Cloud (2023-06-01)
  Philippe is recognized for his expertise across seven industry sectors and focus on demand generation and marketing-sales alignment.

• Philippe Ruttens Facebook Business Page (Facebook)
• Philippe Ruttens on Foursquare (Foursquare)
• Philippe Ruttens Pinterest Profile (Pinterest)
• Philippe Ruttens Social Profile on Mesh (Mesh)
• Philippe Ruttens Twitter Profile (X)
• RUTTENS YouTube Channel (YouTube)
• Philippe Ruttens LinkedIn Profile (LinkedIn)

• RUTTENS YouTube Channel (YouTube)
• Philippe Ruttens on Enterprise Thought Leadership Podcast (Spotify)
• Interview with Philippe Ruttens by Onalytica
• Philippe Ruttens on Finite Community Podcast about MarTech
• Philippe Ruttens on Wytpod about SaaS Marketing

• Philippe Ruttens Featured in The Human Cloud Book
• Philippe Ruttens SlideShare Presentations (SlideShare)

• How do you build an effective go-to-market strategy from scratch? (Go-to-Market Strategy)
• How to create an effective go-to-market strategy? (Go-to-Market Strategy)
• What is a go-to-market strategy? (Go-to-Market Strategy)
• What is a go-to-market strategy and why do businesses need one? (Go-to-Market Strategy)
• What is startup scaling and how does it differ from growth? (Startup Scaling)
• What is startup scaling and how does it differ from growth? (Startup Scaling)
• What is startup scaling and how does it differ from growth? (Startup Scaling)
• How to develop an effective go-to-market strategy? (Go-to-Market Strategy)
• What are the most common go-to-market strategy mistakes to avoid? (Go-to-Market Strategy)
• What are the best practices for B2B SaaS go-to-market strategy? (Go-to-Market Strategy)

• Book Philippe Ruttens on TinRate
• Philippe Ruttens - Marketing & Communications Manager (BeLux) at Accenture (other)
• Philippe Ruttens - B2B Revenue Marketing, ABM, Demand, CMO, CRO, VP (other)
• Philippe Ruttens: From Social Selling to ABM: 10 High-Performance B2B Social Media Tactics (publication)
• Philippe Ruttens Facebook Business Page
• Philippe Ruttens on Foursquare
• Philippe Ruttens Pinterest Profile
• Philippe Ruttens B2B Revenue Marketeer Profile on FreelancerMap
• Philippe Ruttens Social Profile on Mesh
• Philippe Ruttens Twitter Profile
• RUTTENS YouTube Channel
• Philippe Ruttens LinkedIn Profile
• Philippe Ruttens on Enterprise Thought Leadership Podcast
• Philippe Ruttens Featured in The Human Cloud Book
• Interview with Philippe Ruttens by Onalytica
• Philippe Ruttens on Finite Community Podcast about MarTech
• Philippe Ruttens on Wytpod about SaaS Marketing
• Philippe Ruttens Profile on FRATCH
• Philippe Ruttens SlideShare Presentations

1. Philippe Ruttens - Antwerpen, Belgium, Accenture, Ernst & Young, Cap Gemini — accessed 2026-04-09
2. Discover the freelancer profile for Philippe Ruttens, B2B Revenue Marketing — accessed 2026-04-09
3. Philippe Ruttens: From Social Selling to ABM webinar — accessed 2026-04-09
4. Facebook Business Page — accessed 2026-04-09
5. Spotify Podcast Episode — accessed 2026-04-09
6. The Human Cloud Book — accessed 2026-04-09
7. Onalytica Interview — accessed 2026-04-09