Pieter Neels

Pieter Neels is a B2B Growth Marketing Expert who specializes in helping technology companies achieve predictable growth through strategic marketing initiatives. As a former SaaS founder, Neels brings hands-on entrepreneurial experience to his consulting practice, providing valuable insights from both the operational and strategic perspectives of scaling technology businesses.

Neels focuses on developing and implementing comprehensive growth marketing strategies for B2B technology companies. His expertise encompasses both inbound and outbound marketing methodologies, designed to create sustainable growth loops that drive predictable revenue outcomes. This dual approach allows his clients to capture demand through content marketing, SEO, and lead nurturing while simultaneously generating new demand through targeted outbound campaigns.

Having founded his own SaaS company, Neels understands the unique challenges facing technology entrepreneurs and scale-up businesses. This firsthand experience with the software-as-a-service model provides him with practical insights into customer acquisition costs, lifetime value optimization, and the specific growth dynamics that characterize successful B2B technology companies.

Neels' approach centers on creating integrated growth systems that combine inbound marketing tactics—such as content marketing, search engine optimization, and marketing automation—with strategic outbound initiatives including targeted prospecting, account-based marketing, and direct sales enablement. His focus on "growth loops" reflects a systematic approach to marketing that emphasizes measurable, repeatable processes that compound over time.

As a specialist in B2B technology marketing, Neels works primarily with software companies, SaaS businesses, and other technology-enabled service providers looking to scale their customer acquisition efforts and improve their go-to-market strategies. His experience as a former founder makes him particularly effective at working with other entrepreneurs and leadership teams navigating similar growth challenges.

Pieter Neels is the founder and Zaakvoerder (Managing Director) of Astraplus, a B2B marketing specialists company that drives growth through data-driven insights and strategic implementation. His company is based in Belgium and he has made entrepreneurial moves that have been featured by Voka business organization.

Full name	Pieter Neels
Role	B2B Growth Marketing Expert
Country	Netherlands
Industry	Marketing
Specialties	B2B Growth Marketing · SaaS Marketing Strategy · Inbound Marketing · Outbound Marketing · Growth Loop Development
Consulting rate	EUR 90 per hour
Bookable	Yes — via TinRate

• Pieter Neels waagde De Sprong met Astra+ — Voka (2026-04-13)
  Article about Pieter Neels taking the entrepreneurial leap with Astra+.

• Pieter Neels - Founder - Astraplus (LinkedIn)
• Pieter Neels - Zaakvoerder - Astraplus (LinkedIn)

Expert	Role	Country	Rate	Languages
Alexander Synhaeve	Founder & CEO, Tomorrow.be	Belgium	EUR 170/hr
Angelo Vandamme	Marketing & Event Strategist, Hey You!	Belgium	EUR 90/hr
Audry Vanderstraeten	CEO, digital leader	Belgium	EUR 200/hr	nl, en
Auke De Clerck	Visual Director, Atlantropa	Belgium	EUR 150/hr
Ben De Coninck	Founder & Podcast Host, Ben's Mentors	Belgium	EUR 110/hr
Bjorn Verbrugghe	digital marketeer, Unigift	Belgium	EUR 100/hr	en, fr, nl

• Book Pieter Neels on TinRate
• Pieter Neels - Founder - Astraplus
• Pieter Neels - Zaakvoerder - Astraplus
• Homepage Astra+

1. Pieter Neels LinkedIn Profile — accessed 2026-04-13
2. Astra+ Homepage — accessed 2026-04-13