Thierry Desmet

Thierry Desmet began his professional journey in the baking industry before making a significant career transition at the age of 40 to become an entrepreneur. This dramatic shift from traditional employment to business ownership would mark the beginning of an extraordinary decade of growth and success.

Desmet founded Valor Services Group as a specialized cleaning company with a focus on delivering quality services while maintaining strong profit margins. Under his leadership as Founder and CEO, the company has experienced remarkable growth over a 10-year period, expanding from a startup to an organization employing more than 100 people.

The financial trajectory of Valor Services Group under Desmet's leadership demonstrates exceptional business acumen. Starting from modest beginnings with €15,000, he has built the company into a strategic growth platform valued at over €10 million. This represents a significant return on investment and showcases his ability to scale a service-based business effectively.

Desmet's approach to business emphasizes collaboration with like-minded individuals who share his vision for quality and growth. He has developed particular expertise in marketing strategies and artificial intelligence solutions, actively seeking ways to integrate these technologies into his company's operations to drive efficiency and competitive advantage.

Beyond his role as a business executive, Desmet has established himself as a thought leader in entrepreneurship and personal development. He has authored a book focused on helping individuals start pursuing their goals, drawing from his own experience of successful career transformation. His mentoring philosophy centers on helping people gain clarity about their objectives and the steps needed to achieve them.

Desmet's success story serves as an inspiring example of mid-life entrepreneurship and the potential for significant business growth in the service industry. His transformation of Valor Services Group from a small cleaning company into a major player in the specialized cleaning sector demonstrates the viability of focusing on quality service delivery combined with strategic business practices.

Valor Services Group has been acquired by Igienair, with Thierry Desmet remaining as minority shareholder and continuing to lead Belgium and Netherlands operations. The company celebrated its 10-year anniversary and specializes in hygiene services for regulated industries including hospitality.

Full name	Thierry Desmet
Role	Founder & CEO
Organization	Valor Services Group
Country	Belgium
Industry	Business Services
Specialties	Entrepreneurship · Business Growth · Service Industry Management · Marketing Strategy · AI Implementation · Business Mentoring
Consulting rate	EUR 240 per hour
Bookable	Yes — via TinRate

• SDM advises Igienair on Valor Services Group acquisition — SDM (2026-04-09)
  Thierry Desmet remains on board Valor Services Group as a minority shareholder after the acquisition and will continue to lead activities in Belgium and the Netherlands.
• Valor Services Group supports health, hygiene and fire safety in kitchens — Hotelvak (2026-04-09)
  Article features Valor Services Group as a trusted partner for professional cleaning and pest control in the hospitality sector.
• Thierry Desmet réalise son rêve entrepreneurial avec Valor Services Group — Profacility (2026-04-09)
  French-language feature article about Thierry Desmet achieving his entrepreneurial dream with Valor Services Group.

• Thierry Desmet - Founder & CEO | LinkedIn
• Thierry Desmet - Founder, CEO & Co-Owner Valor Services Group (LinkedIn)
• Thierry Desmet LinkedIn Post - Happy New Year (LinkedIn)

• Valor Services Group supports health, hygiene and fire safety in kitchens
• Thierry Desmet réalise son rêve entrepreneurial avec Valor Services Group

• How to raise funding for your startup? (Entrepreneurship)
• How do you secure funding for your startup? (Entrepreneurship)
• How to validate a business idea before launching? (Entrepreneurship)
• What is entrepreneurship and how does it differ from regular business? (Entrepreneurship)
• What is entrepreneurship and what are its key characteristics? (Entrepreneurship)
• What is the lean startup methodology? (Entrepreneurship)
• What is the Lean Startup methodology and how does it help entrepreneurs? (Entrepreneurship)
• How to create an effective business growth strategy from scratch? (Business Growth)
• How to develop a growth strategy for a small business? (Business Growth)
• What is a business growth strategy? (Business Growth)

Expert	Role	Country	Rate	Languages
Alexandre Gagliano	CEO, ITROCX & AUMENTIA		EUR 250/hr
Andreas Christodoulou	Entrepreneur, THE OFFICIAL ANDREASCY	Belgium	EUR 799/hr	el, en
Angelo Vandamme	Marketing & Event Strategist, Hey You!	Belgium	EUR 90/hr
Audry Vanderstraeten	CEO, digital leader	Belgium	EUR 200/hr	nl, en
Bart Buyse	Founder / CEO, IzyCoffee	Belgium	EUR 100/hr	en, nl, de, fr, ru
Benedikt De Vreese	Hands-on Accelerator for Professional Growth, Eagle Eye	Belgium	EUR 175/hr	en

• Book Thierry Desmet on TinRate
• Thierry Desmet - Founder & CEO | LinkedIn (linkedin)
• Professional cleaning: Industrial cleaning - Valor Services (company)
• SDM advises Igienair on Valor Services Group acquisition (news)
• Thierry Desmet - Founder, CEO & Co-Owner Valor Services Group
• Thierry Desmet LinkedIn Post - Happy New Year
• Valor Services Group - ISO 14001 Checklist
• Valor Services Group - EN 15780 Norm
• Valor Services Group supports health, hygiene and fire safety in kitchens
• Thierry Desmet réalise son rêve entrepreneurial avec Valor Services Group

1. Thierry Desmet - Founder & CEO | LinkedIn — accessed 2026-04-09
2. SDM advises Igienair on Valor Services Group acquisition — accessed 2026-04-09
3. Professional cleaning: Industrial cleaning - Valor Services — accessed 2026-04-09
4. Hotelvak Article — accessed 2026-04-09
5. Profacility Interview — accessed 2026-04-09