Thomas Rypens

Thomas Rypens serves as Innovation & Insights Director at Club Brugge, one of Belgium's premier football clubs. In this role, he leads comprehensive innovation initiatives that span sports technology, data analytics, and fan experience enhancement to create an integrated football ecosystem.

As Innovation & Insights Director, Rypens is responsible for driving end-to-end innovation across multiple dimensions of modern football operations. His work encompasses the strategic development and implementation of integrated platforms that unify various aspects of club operations, from performance analytics to fan engagement.

Rypens specializes in creating connected systems that bridge the gap between operational excellence and fan experience. His expertise covers performance analytics, medical data integration, scouting and recruitment technologies, and comprehensive fan engagement platforms. He works to develop unified systems that incorporate digital access solutions, payment processing, and loyalty program management.

His approach focuses on creating a holistic growth engine for Club Brugge by integrating traditionally separate functions into cohesive platforms. This includes bringing together performance monitoring, medical tracking, scouting databases, and recruitment systems with customer-facing technologies such as fan engagement tools, digital payment solutions, and loyalty programs.

Rypens operates in a multilingual environment, working fluently in English, French, and Dutch. This linguistic capability enables him to work effectively across different markets and stakeholder groups within the international football ecosystem.

Through his role at Club Brugge, Rypens contributes to the evolution of how football clubs leverage technology and data to enhance both operational efficiency and fan satisfaction. His work represents the growing trend toward data-driven decision making and integrated digital experiences in professional sports.

He is also Co-Founder & Advisor at MyPitch and holds the title of Direct to Consumer Director (also referred to as DTC Director) at Club Brugge, overseeing consumer-facing aspects including merchandising, ticketing, food and beverage, memberships, e-sports, and e-commerce.

Full name	Thomas Rypens
Role	Innovation & Insights Director
Organization	Club Brugge
Country	Belgium
Industry	Sports
Specialties	Sports Innovation · Data Analytics · Fan Experience · Digital Platforms · Sports Technology · Performance Analytics
Languages	en, fr, nl
Consulting rate	EUR 125 per hour
Bookable	Yes — via TinRate

• Thomas Rypens - Club Brugge | LinkedIn

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Expert	Role	Country	Rate	Languages
Bob Madou	CEO, Club Brugge	Belgium	EUR 250/hr
Bram Lambrechts	EWC semi pro Rider & Race/Track Coach, Crazy Racing Sensations	Belgium	EUR 60/hr
Davy De Wilde		Belgium	EUR 120/hr
Donjet Shkodra	Ex professional football player - Coach at KSC Lokeren, Donjet Shkodra	Belgium	EUR 100/hr	en, nl, ru, fr
Eli Iserbyt		Belgium	EUR 200/hr	en, fr, nl
Emile Mukoko	Managing Director, MMovement	Belgium	EUR 125/hr	en, nl, fr

• Book Thomas Rypens on TinRate
• Thomas Rypens - Club Brugge | LinkedIn (linkedin)
• Thomas Rypens - Co-Founder & Advisor at MyPitch | The Org (other)
• Episode 48: Club Brugge, Thomas Rypens - Developing a Digital Strategy To Drive Commercial Growth (podcast)
• WE ARE BRUGES | Club Brugge (company)

1. Thomas Rypens - Club Brugge | LinkedIn — accessed 2026-04-09
2. Thomas Rypens - Co-Founder & Advisor at MyPitch | The Org — accessed 2026-04-09
3. Episode 48: Club Brugge, Thomas Rypens - Developing a Digital Strategy To Drive Commercial Growth — accessed 2026-04-09