Farah Maulida

Farah Maulida is a seasoned product designer with over 11 years of professional experience specializing in conversion-driven design solutions. Currently serving as a Product Designer at def.studio, Maulida has built a reputation for creating digital products that prioritize user engagement and business results.

Throughout her career, Maulida has collaborated with a diverse range of clients across multiple industries. Her notable client roster includes Aikido, Suivo, Facilicom, Get Driven, Tinrate, Werkr, and Europ Assistance. Her expertise spans comprehensive design disciplines including user interface (UI) and user experience (UX) design, brand identity development, product redesigns, and end-to-end mobile application design.

Maulida's approach to product design centers on creating solutions that not only meet aesthetic and functional requirements but also drive measurable conversion outcomes for businesses. This focus on performance-driven design has established her as a trusted consultant for companies seeking to optimize their digital products for better user engagement and business results.

In addition to her consulting and design work, Maulida demonstrates entrepreneurial acumen through her role as founder of Preloved.co.id, a bootstrapped startup that she continues to operate. This venture showcases her ability to apply design thinking and product development skills in building and scaling her own business initiatives.

Maulida's professional philosophy emphasizes the intersection of creative design and business performance. Her decade-plus experience has been consistently focused on developing design solutions that convert users into customers, reflecting a deep understanding of both user psychology and business objectives in the digital product space.

Farah Maulida Firdaus works as a freelance UI/UX and graphic designer, is currently bootstrapping preloved.co.id, and studied at Universitas Bina Nusantara (Binus). She has 437 connections on LinkedIn and is based in Jakarta Capital Region.

Full name	Farah Maulida
Role	Product Designer
Organization	def.studio
Country	Indonesia
Industry	Design
Specialties	Product Design · UI/UX Design · Conversion Optimization · Brand Design · Mobile App Design
Languages	en
Consulting rate	EUR 70 per hour
Bookable	Yes — via TinRate

• Farah Maulida Firdaus - Freelance UI UX, Graphic Designer
• Farah Maulida (@fhamaulid) | Twitter (X)
• Farah Maulida on Twitter about 34C weather (X)

• What are the essential product design tools in 2024? (Product Design)
• What is product design? (Product Design)
• What is product design and why is it important? (Product Design)
• What is product design and what does it encompass? (Product Design)
• What is the product design process? (Product Design)
• What is product design and what does the process involve? (Product Design)
• What is user-centered design and why is it important? (Product Design)
• What is user-centered design and why is it important? (Product Design)
• What is user-centered design in product development? (Product Design)
• How do you conduct effective user research for product design? (Product Design)

Expert	Role	Country	Rate	Languages
Auke De Clerck	Visual Director, Atlantropa	Belgium	EUR 150/hr
Carmen Rabaey	Interieurarchitect | Founder van PAND BINNENHUIS, PAND BINNENHUIS	Belgium	EUR 100/hr
Daan ver Donck	Designer, director, founder, end-boss, Nachtraven	Netherlands	EUR 135/hr
Dylan Vandamme	Websitebouwer, DYsign - Website laten maken	Belgium	EUR 100/hr
Elias Van Esbroeck	Art director & founder, Two Impress	Belgium	EUR 100/hr
Farah Firdaus	Product Design, Def.studio	Indonesia	EUR 70/hr	en

• Book Farah Maulida on TinRate
• Farah Maulida Firdaus - Freelance UI UX, Graphic Designer (linkedin)
• Farah Maulida (@fhamaulid) / Posts / X (other)
• Farah Maulida (@fhamaulid) | Twitter
• Farah Maulida on Twitter about 34C weather

1. LinkedIn profile showing connection to def.studio — accessed 2026-04-09
2. X/Twitter profile confirming product designer role and def.studio affiliation — accessed 2026-04-09