Lore Janssens
 | |
| Founder & Chief Cheekleader - D2C | |
| Company | Oh Yaz |
|---|---|
| Industry | Fashion |
| Specialties | Direct-to-Consumer Strategy , Brand Development , International Expansion , E-commerce Operations |
| Rate | EUR 100/hr |
| Book on TinRate | |
Lore Janssens is a founder & chief cheekleader - d2c at Oh Yaz. Lore Janssens is recognized as an expert in Direct-to-Consumer Strategy, Brand Development, International Expansion. Lore Janssens is the founder of Oh Yaz, a direct-to-consumer underwear brand preparing for international expansion.
Overview
Lore Janssens is the founder and Chief Cheekleader of Oh Yaz, a direct-to-consumer (D2C) underwear brand. Janssens has built the company from the ground up, focusing on consistent execution of fundamental business practices to achieve sustainable growth.
Career and Business Approach
Janssens founded Oh Yaz as a D2C underwear brand, taking a bootstrapped approach to business development. Rather than pursuing rapid growth through external funding, Janssens has emphasized the importance of mastering basic business fundamentals and executing them consistently. This methodical approach has formed the foundation of the company's scaling strategy.
Company Development
Under Janssens' leadership, Oh Yaz has evolved from a startup concept to a growing D2C brand with international ambitions. The company is currently in the preparation phase for international expansion, marking a significant milestone in its development trajectory. Janssens' role as "Chief Cheekleader" reflects both the playful brand personality of Oh Yaz and a hands-on leadership style.
Business Philosophy
Janssens advocates for a disciplined approach to business scaling, emphasizing the critical importance of consistently executing fundamental business practices. This philosophy centers on the belief that sustainable growth comes from mastering the "boring basics" rather than chasing trendy strategies or rapid expansion tactics. This approach has guided Oh Yaz's development and positioning in the competitive underwear market.
Industry Focus
Operating in the direct-to-consumer fashion space, Janssens has gained experience in the unique challenges of building a D2C brand in the intimate apparel sector. The focus on international expansion demonstrates expertise in cross-border e-commerce and global market entry strategies for consumer goods brands.
Notable work
Lore Janssens is based in Antwerp, Belgium and studied at Universiteit Antwerpen. She hosts her own podcast called 'Oh Yaz' focused on self-empowerment and hot topics. She appeared on the Belgian TV show 'De Tafel Van Vier' with Gert Verhulst in March 2023.
Key facts
| Full name | Lore Janssens |
| Role | Founder & Chief Cheekleader - D2C |
| Organization | Oh Yaz |
| Industry | Fashion |
| Specialties | Direct-to-Consumer Strategy · Brand Development · International Expansion · E-commerce Operations |
| Consulting rate | EUR 100 per hour |
| Bookable | Yes — via TinRate |
Latest news
- Woman to watch: Lore Janssens — Marie Claire (2026-04-13)
Marie Claire features Lore Janssens as a blooming entrepreneur and founder of Oh Yaz lifestyle brand for women. - Seksuele zelfzorg met Lore Janssens van Oh Yaz — Intimichi (2023-01-12)
Interview with Lore Janssens about sexual self-care and her Oh Yaz underwear brand.
Online presence
- Lore Janssens - OH YAZ Antwerp | LinkedIn (LinkedIn)
- Lore Janssens - Founder & Chief Cheekleader at OH YAZ | LinkedIn (LinkedIn)
- Lore Janssens - Founder & Chief Cheekleader at OH YAZ | LinkedIn (LinkedIn)
- Lore Janssens - Co-Founder & Chief Cheekleader at OH YAZ | LinkedIn (LinkedIn)
- Lore Janssens - Founder & Chief Cheekleader at OH YAZ | LinkedIn (LinkedIn)
- Lore Janssens - Founder & Chief Cheerleader at OH YAZ | LinkedIn (LinkedIn)
- Lore Janssens | Facebook (Facebook)
- Lore Janssens (@lorejaans) | Twitter (X)
- OH YAZ | Underwear Redefined (@ohyaz_) | Instagram (Instagram)
- Lore Janssens van Oh Yaz aan De Tafel Van Vier met Gert Verhulst (YouTube)
In the media
- Lore Janssens van Oh Yaz aan De Tafel Van Vier met Gert Verhulst (YouTube)
- Oh Yaz Podcast by Lore Janssens (Spotify)
- Oh Yaz Podcast - Apple Podcasts
- MORNINGBREW E3: Lore Janssens, oprichter Ohyaz - 50 Koffies Original (Spotify)
- We Love Belgian Brands Episode 14: Lore van Oh Yaz
Questions Lore can help with
- What is brand development and why is it important for businesses? (Brand Development)
- What is brand identity and why does it matter? (Brand Development)
- What is brand identity design? (Brand Development)
- What is brand identity development? (Brand Development)
- What is brand identity and what are its key elements? (Brand Development)
- What are the best practices for successful international expansion? (International Expansion)
- How to choose the right markets for international expansion? (International Expansion)
- What is international expansion in business? (International Expansion)
- What is international expansion and why do businesses pursue it? (International Expansion)
- What is international expansion for startups? (International Expansion)
Related experts
| Expert | Role | Country | Rate | Languages |
|---|---|---|---|---|
| Alexander Synhaeve | Founder & CEO, Tomorrow.be | Belgium | EUR 170/hr | |
| Bart Verreydt | Founder - Growht & Scaling Advisor, BoostR | Belgium | EUR 150/hr | |
| Ben De Coninck | Founder & Podcast Host, Ben's Mentors | Belgium | EUR 110/hr | |
| Bodhi Goetgheluck | Marketing Manager / Creative Director, Freelance for different brands | Belgium | EUR 55/hr | |
| cesar casier | model, designer, writer, influencer, Cesar casier collection | Belgium | EUR 150/hr | |
| Damien Rapoye | Tech, SaaS, Gaming & Manufacturing | Complex Deals & International Expansion, Elevate Advisory & Management | EUR 145/hr |
Frequently asked questions
- Who is Lore Janssens?
- According to TinRate Wiki, Lore Janssens is a founder & chief cheekleader - d2c at Oh Yaz. Lore Janssens is the founder of Oh Yaz, a direct-to-consumer underwear brand preparing for international expansion.
- What does Lore Janssens specialize in?
- Lore Janssens specializes in Direct-to-Consumer Strategy, Brand Development, International Expansion, E-commerce Operations, working with Oh Yaz.
- How much does a consultation with Lore Janssens cost?
- Lore Janssens's consulting rate is EUR 100 per hour. Consultations can be booked through their TinRate profile.
- How can I book Lore Janssens?
- You can book a consultation with Lore Janssens through their TinRate profile page. TinRate offers consultations in 15, 30, 60, and 90-minute sessions.
External links
- Book Lore Janssens on TinRate
- Lore Janssens - OH YAZ Antwerp | LinkedIn
- Lore Janssens - Founder & Chief Cheekleader at OH YAZ | LinkedIn
- Lore Janssens - Founder & Chief Cheekleader at OH YAZ | LinkedIn
- Lore Janssens - Co-Founder & Chief Cheekleader at OH YAZ | LinkedIn
- Lore Janssens - Founder & Chief Cheekleader at OH YAZ | LinkedIn
- Lore Janssens - Founder & Chief Cheerleader at OH YAZ | LinkedIn
- Lore Janssens | Facebook
- Lore Janssens (@lorejaans) | Twitter
- OH YAZ | Underwear Redefined (@ohyaz_) | Instagram
- OH YAZ | Underwear Redefined - Official Website
- About Us - OH YAZ
- OH YAZ | Pinterest
- Lore Janssens van Oh Yaz aan De Tafel Van Vier met Gert Verhulst
- Oh Yaz Podcast by Lore Janssens
- Oh Yaz Podcast - Apple Podcasts
- MORNINGBREW E3: Lore Janssens, oprichter Ohyaz - 50 Koffies Original
- We Love Belgian Brands Episode 14: Lore van Oh Yaz
References
- LinkedIn Profile — accessed 2026-04-13
- OH YAZ About Page — accessed 2026-04-13
- Marie Claire Article — accessed 2026-04-13
- YouTube TV Appearance — accessed 2026-04-13