Luk Thys

Luk Thys is a Belgian entrepreneur and Chief Financial Officer based in Ghent, Belgium. He currently serves as CFO at FOODPHOTO/WAY COFFEE ROASTERS and is recognized for his expertise in building food brands through strategic development, creative positioning, and market execution.

Thys is the founder of Foodphoto, a company focused on food brand development and marketing. He also co-founded two notable ventures in the food industry: Foodbag, a meal kit delivery service, and WAY Coffee Roasters, a specialty coffee company where he currently holds the position of CFO.

As a senior entrepreneur, Thys has developed significant expertise in food brand strategy and go-to-market execution. His approach combines strategic thinking with creative positioning to help food businesses establish strong market presence and achieve sustainable growth.

Currently, Thys dedicates his efforts to supporting emerging entrepreneurs by providing practical insights and strategic guidance. His consulting work focuses on helping young business leaders develop effective positioning strategies and growth direction, with the goal of transforming innovative concepts into scalable business models.

Based in Ghent, Belgium, Thys operates in a multilingual environment, speaking English, French, and Dutch. This linguistic capability enables him to work effectively across different European markets and cultural contexts.

Throughout his career, Thys has maintained a consistent focus on the food and beverage industry, developing deep sector knowledge that informs his strategic consulting approach. His experience spans multiple aspects of food business development, from brand creation to operational execution.

Luk Thys founded FOODPHOTO in 1988 and is also the founder of WAY Coffee Roasters. His son Seppe Thys currently serves as business manager of FOODPHOTO, continuing the family business in food photography and videography.

Full name	Luk Thys
Role	CFO
Organization	FOODPHOTO/WAY COFFEE ROASTERS
Country	Belgium
Industry	Food & Beverage
Specialties	Food Brand Strategy · Startup Consulting · Go-to-Market Execution · Business Development · Entrepreneurial Mentorship
Languages	en, fr, nl
Consulting rate	EUR 150 per hour
Bookable	Yes — via TinRate

• FOODPHOTO Facebook - 20 second promo featuring Thys Luk as camera operator (Facebook)
• Seppe Thys LinkedIn profile mentioning collaboration with Luk Thys (LinkedIn)

• Ben's Mentors Podcast featuring Luk Thys as FOODPHOTO founder and WAY Coffee Roasters founder (Apple Podcasts)

• What is a go-to-market strategy? (Go-to-Market Execution)
• What is food brand positioning and why is it important? (Food Brand Strategy)
• What is food brand positioning strategy? (Food Brand Strategy)
• What is food brand strategy? (Food Brand Strategy)
• How to validate a startup idea before building the product? (Startup Consulting)
• What is a Minimum Viable Product (MVP) for a startup? (Startup Consulting)
• What is startup consulting? (Startup Consulting)
• What is startup consulting? (Startup Consulting)
• What is startup consulting and what services do consultants provide? (Startup Consulting)
• What is a go-to-market strategy and why is it essential for business success? (Go-to-Market Execution)

Expert	Role	Country	Rate	Languages
Andreas Christodoulou	Entrepreneur, THE OFFICIAL ANDREASCY	Belgium	EUR 799/hr	el, en
Audry Vanderstraeten	CEO, digital leader	Belgium	EUR 200/hr	nl, en
Bart Buyse	Founder / CEO, IzyCoffee	Belgium	EUR 100/hr	en, nl, de, fr, ru
Bram Lansink	Marketing & Growth Strategy Expert, PUM (20+ yr Philips/Signify)	Netherlands	EUR 140/hr	en, nl
Christof Roggen	CCO & Co-Owner CloudPoint - Host Belgische ondernemers podcast - Owner elliebillie.be - Auteur van “Het DNA van de Belgische ondernemer doorgelicht”, Various	Belgium	EUR 125/hr	nl, en
Daniël Limneos	Owner/CEO, Yungo	Netherlands	EUR 140/hr

• Book Luk Thys on TinRate
• FOODPHOTO Facebook - 20 second promo featuring Thys Luk as camera operator
• Ben's Mentors Podcast featuring Luk Thys as FOODPHOTO founder and WAY Coffee Roasters founder
• Seppe Thys LinkedIn profile mentioning collaboration with Luk Thys
• FOODPHOTO FESTIVAL - exhibitions and conferences for food photography industry
• FOODPHOTO company website - Ghent-based food photography and videography studio

1. FOODPHOTO Facebook video post — accessed 2026-04-09
2. Ben's Mentors Podcast on Apple Podcasts — accessed 2026-04-09
3. Seppe Thys LinkedIn profile — accessed 2026-04-09
4. FOODPHOTO company website — accessed 2026-04-09