Ruben Suply
 | |
| General Manager/CEO | |
| Company | Suru Consult/Axone Pharma/Febelco group |
|---|---|
| Nationality | Belgium |
| Industry | Healthcare |
| Specialties | Pharmaceutical Sales , Pharmacy Channel Marketing , Distribution Strategy , FMCG Pharmaceuticals , Market Entry Strategy , OTC Medications |
| Languages | nl, en, fr, de |
| Rate | EUR 200/hr |
| Book on TinRate | |
Ruben Suply is a Belgium-based general manager/ceo at Suru Consult/Axone Pharma/Febelco group. Ruben Suply is recognized as an expert in Pharmaceutical Sales, Pharmacy Channel Marketing, Distribution Strategy in Belgium. CEO of Axone Pharma with 20 years in pharmaceutical industry. Expert in Belgian and Luxembourg pharmacy channel sales and marketing.
Professional Background
Ruben Suply is a pharmaceutical industry executive serving as CEO and General Manager of Axone Pharma, Belgium's leading organization in outsourced sales, marketing, and distribution services for the pharmaceutical sector. With nearly 20 years of experience in the pharmaceutical FMCG industry, Suply has established himself as a recognized expert in the Belgian and Luxembourg pharmacy channels.
Career at Axone Pharma
Suply has been with Axone Pharma for 13 years, progressing to his current leadership role where he oversees the company's comprehensive service offerings. Under his leadership, the organization provides end-to-end support including distribution and logistical solutions, enabling client companies to focus on brand and commercial development.
Industry Expertise
Throughout his career, Suply has developed deep expertise across virtually all free sales categories in pharmacies, including over-the-counter medications, food supplements, medical devices, biocides, cosmetics, and nutricosmetics. He has collaborated with major global pharmaceutical companies including Sanofi, Roche, Reckitt, Perrigo, Bristol Myers Squibb, Abbott, and Eli Lilly, as well as emerging companies seeking to establish or expand their pharmacy channel presence.
Strategic Roles
In addition to his role at Axone Pharma, Suply serves as a member of the Executive Committee within Febelco Group, Belgium's largest pharmaceutical wholesaler. This position provides him with strategic insight into the full pharmaceutical ecosystem and access to an extensive network of key stakeholders across Belgium and Luxembourg. He also operates under Suru Consult, providing specialized advisory services to the industry.
Consulting Focus
Suply specializes in advising companies on designing and executing high-impact sales and marketing strategies with a focus on sustainable growth within the pharmacy channel. He is particularly passionate about working with companies ranging from start-ups to established players who want to build or accelerate their presence in the Benelux pharmacy market, helping them unlock their full commercial potential.
Suply is multilingual, conducting business in Dutch, English, French, and German, which enables him to serve clients across diverse European markets effectively.
Notable work
Led Axone Pharma as Belgium's leading outsourced pharmaceutical sales and marketing organization, serving major global companies including Sanofi, Roche, and Abbott.
Key facts
| Full name | Ruben Suply |
| Role | General Manager/CEO |
| Organization | Suru Consult/Axone Pharma/Febelco group |
| Country | Belgium |
| Industry | Healthcare |
| Specialties | Pharmaceutical Sales · Pharmacy Channel Marketing · Distribution Strategy · FMCG Pharmaceuticals · Market Entry Strategy · OTC Medications |
| Languages | nl, en, fr, de |
| Consulting rate | EUR 200 per hour |
| Bookable | Yes — via TinRate |
Awards and recognition
See also
- Healthcare and Life Sciences – has expertise in
- Healthcare Technology – has expertise in
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| Benedicte De Jaeger | Orthomoleculair hormooncoach, Benevida | Belgium | EUR 100/hr | |
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| Dries Steyaert | Commercial leader, Elephantus | Belgium | EUR 195/hr | |
| Elise De Graeve | Klinisch Orthopedagoog | Belgium | EUR 65/hr | nl |
| Enzo Delaere | Education specialist, First aid and tactical emergency casualty care, Ik Leer EHBO | Belgium | EUR 100/hr | nl, en |
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Frequently asked questions
- Who is Ruben Suply?
- According to TinRate Wiki, Ruben Suply is a general manager/ceo at Suru Consult/Axone Pharma/Febelco group, based in Belgium. CEO of Axone Pharma with 20 years in pharmaceutical industry. Expert in Belgian and Luxembourg pharmacy channel sales and marketing.
- What does Ruben Suply specialize in?
- Ruben Suply specializes in Pharmaceutical Sales, Pharmacy Channel Marketing, Distribution Strategy, FMCG Pharmaceuticals, Market Entry Strategy, OTC Medications, working with Suru Consult/Axone Pharma/Febelco group.
- How much does a consultation with Ruben Suply cost?
- Ruben Suply's consulting rate is EUR 200 per hour. Consultations can be booked through their TinRate profile.
- What languages does Ruben Suply speak?
- Ruben Suply offers consultations in nl, en, fr, de.
- How can I book Ruben Suply?
- You can book a consultation with Ruben Suply through their TinRate profile page. TinRate offers consultations in 15, 30, 60, and 90-minute sessions.
External links
References
- Speakers & Panelists | Innovation Summit Dublin 2025 — MedTech Strategist — accessed 2026-04-09