Rudi De Kerpel
 | |
| CEO - Founder | |
| Company | Goodless bv - Eurotuin bv - Wellopet bv - Europochette bv |
|---|---|
| Nationality | Belgium |
| Industry | Business |
| Specialties | Serial Entrepreneurship , Company Formation , Consumer Markets , Multi-Industry Ventures , Business Development , Market Opportunity Identification |
| Languages | en, fr, nl |
| Rate | EUR 175/hr |
| Book on TinRate | |
Rudi De Kerpel is a Belgium-based ceo - founder at Goodless bv - Eurotuin bv - Wellopet bv - Europochette bv. Rudi De Kerpel is recognized as an expert in Serial Entrepreneurship, Company Formation, Consumer Markets in Belgium. Serial entrepreneur and founder with 40 years of experience building consumer-focused companies across diverse industries in Belgium.
Overview
Rudi De Kerpel is a Belgian serial entrepreneur and business founder with over four decades of experience in building consumer-focused companies across diverse industries. As the CEO and founder of multiple ventures including Goodless bv, Eurotuin bv, Wellopet bv, and Europochette bv, De Kerpel has demonstrated a consistent ability to identify and capitalize on market opportunities that serve end-users and consumers.
Business Philosophy and Approach
De Kerpel's entrepreneurial strategy is characterized by his refusal to become confined to a single sector, instead maintaining flexibility to pursue opportunities across various industries. His approach centers on identifying and developing solutions that directly benefit end-users and consumers, a philosophy that has guided his business decisions throughout his 40-year career.
Active Ventures
De Kerpel currently leads several active companies through his portfolio of businesses. His ventures span multiple sectors, reflecting his diverse approach to entrepreneurship:
- Europochette (europochette.be): A company focused on pocket-related products and solutions
- Eurotuin (eurotuin.be): A business operating in the garden and outdoor sector
- Wellopet (wellopet.be): A venture in the pet care industry
- Groenhuiz (groenhuiz.be): A company serving the green living and sustainability market
- Goodless (goodless.be): His flagship venture addressing consumer needs
Previous Ventures
De Kerpel's entrepreneurial journey includes ventures that were ahead of their time. Notably, he founded Radix (radix.be) in 2010, a temporary employment agency specifically designed to serve senior citizens. The project was ultimately discontinued as De Kerpel determined it was too early for the market to embrace this concept, demonstrating his pragmatic approach to business timing and market readiness.
Languages and International Scope
Operating in a multilingual capacity, De Kerpel conducts business in English, French, and Dutch, reflecting the international and multi-regional nature of his ventures and the Belgian business environment.
Notable work
Rudi De Kerpel sold his company Eurotuin to Aveve and was previously a member of the VRT Board of Directors. He has been a long-time sponsor/supplier for VRT's 'De Warmste Week' event through his companies Eurotuin and Durapack, providing bouquets and reusable cups.
Key facts
| Full name | Rudi De Kerpel |
| Role | CEO - Founder |
| Organization | Goodless bv - Eurotuin bv - Wellopet bv - Europochette bv |
| Country | Belgium |
| Industry | Business |
| Specialties | Serial Entrepreneurship · Company Formation · Consumer Markets · Multi-Industry Ventures · Business Development · Market Opportunity Identification |
| Languages | en, fr, nl |
| Consulting rate | EUR 175 per hour |
| Bookable | Yes — via TinRate |
Latest news
- Community representative Rudi De Kerpel confesses wrong and offers — World Today News (2026-04-09)
De Kerpel says that he and his companies Eurotuin and Durapack were sponsor/supplier of the VRT event 'De Warmste Week' for many years, supplying bouquets for employees and reusable cups.
Online presence
- Rudi De Kerpel - CEO at Goodless Events bv (LinkedIn)
- Rudi De Kerpel - CEO Smart hardware RFID Technology (LinkedIn)
- Rudi De Kerpel Twitter Profile (X)
- Rudi De Kerpel Eurotuin Advertisement Video (Facebook)
- BlackBird Podcast Episode 30: Rudi De Kerpel (YouTube)
In the media
- Rudi De Kerpel Eurotuin Advertisement Video (Facebook)
- BlackBird Podcast Episode 30: Rudi De Kerpel (YouTube)
- Rudi De Kerpel on 'drie boeken' Podcast - Apple Podcasts
- Rudi De Kerpel on 'drie boeken' Podcast - Spotify
- Community representative Rudi De Kerpel confesses wrong and offers
See also
- Startup Advisory and Entrepreneurship – has expertise in
Questions Rudi can help with
- How do you identify new business opportunities? (Business Development)
- What is business development? (Business Development)
- What is business development and why is it important? (Business Development)
- What is business development and how does it differ from sales? (Business Development)
- What is business development and how does it differ from sales? (Business Development)
- What is business development and what does it involve? (Business Development)
- What is business development and what does it encompass? (Business Development)
- What is business development and how does it differ from sales? (Business Development)
- What is a business development strategy? (Business Development)
- What are the best practices for successful business development? (Business Development)
Related experts
| Expert | Role | Country | Rate | Languages |
|---|---|---|---|---|
| Andreas Christodoulou | Entrepreneur, THE OFFICIAL ANDREASCY | Belgium | EUR 799/hr | el, en |
| Audry Vanderstraeten | CEO, digital leader | Belgium | EUR 200/hr | nl, en |
| Bram Lansink | Marketing & Growth Strategy Expert, PUM (20+ yr Philips/Signify) | Netherlands | EUR 140/hr | en, nl |
| Christof Roggen | CCO & Co-Owner CloudPoint - Host Belgische ondernemers podcast - Owner elliebillie.be - Auteur van “Het DNA van de Belgische ondernemer doorgelicht”, Various | Belgium | EUR 125/hr | nl, en |
| Daniël Limneos | Owner/CEO, Yungo | Netherlands | EUR 140/hr | |
| Danny GLC Cap | founder, GLC Capital | EUR 100/hr |
Frequently asked questions
- Who is Rudi De Kerpel?
- According to TinRate Wiki, Rudi De Kerpel is a ceo - founder at Goodless bv - Eurotuin bv - Wellopet bv - Europochette bv, based in Belgium. Serial entrepreneur and founder with 40 years of experience building consumer-focused companies across diverse industries in Belgium.
- What does Rudi De Kerpel specialize in?
- Rudi De Kerpel specializes in Serial Entrepreneurship, Company Formation, Consumer Markets, Multi-Industry Ventures, Business Development, Market Opportunity Identification, working with Goodless bv - Eurotuin bv - Wellopet bv - Europochette bv.
- How much does a consultation with Rudi De Kerpel cost?
- Rudi De Kerpel's consulting rate is EUR 175 per hour. Consultations can be booked through their TinRate profile.
- What languages does Rudi De Kerpel speak?
- Rudi De Kerpel offers consultations in en, fr, nl.
- How can I book Rudi De Kerpel?
- You can book a consultation with Rudi De Kerpel through their TinRate profile page. TinRate offers consultations in 15, 30, 60, and 90-minute sessions.
External links
- Book Rudi De Kerpel on TinRate
- Rudi De Kerpel - CEO at Goodless Events bv
- Rudi De Kerpel - CEO Smart hardware RFID Technology
- Rudi De Kerpel Twitter Profile
- Rudi De Kerpel Eurotuin Advertisement Video
- BlackBird Podcast Episode 30: Rudi De Kerpel
- Rudi De Kerpel on 'drie boeken' Podcast - Apple Podcasts
- Rudi De Kerpel on 'drie boeken' Podcast - Spotify
- Community representative Rudi De Kerpel confesses wrong and offers
References
- LinkedIn Profile - Goodless Events bv — accessed 2026-04-09
- BlackBird Podcast Episode — accessed 2026-04-09
- Apple Podcasts Episode — accessed 2026-04-09
- World Today News Article — accessed 2026-04-09