| Head of Payments | |
| Company | Valpay |
|---|---|
| Nationality | Netherlands |
| Industry | Financial Services |
| Specialties | Embedded Payments , SaaS Monetization , Payment Strategy , PSP Optimization , Go-to-Market Strategy |
| Rate | EUR 250/hr |
| Book on TinRate | |
Max Hendrickx is a Netherlands-based head of payments at Valpay. Max Hendrickx is recognized as an expert in Embedded Payments, SaaS Monetization, Payment Strategy in Netherlands. Head of Payments at Valpay with 5+ years at Adyen, specializing in embedded payment monetization for SaaS companies across Europe.
Max Hendrickx is the Head of Payments at Valpay, where he leads the company's European payments operations. Prior to joining Valpay, Hendrickx spent five years at Adyen, one of the world's leading payment platforms, where he developed extensive expertise in payment processing and monetization strategies.
Hendrickx specializes in embedded payments monetization strategies specifically designed for Software-as-a-Service (SaaS) companies. His expertise encompasses the complete transformation of traditional SaaS business models to incorporate payment processing as a revenue stream.
His primary focus includes converting existing SaaS client portfolios into payment processing clients, helping companies transition from purely subscription-based models to integrated payment solutions. Hendrickx also specializes in solution bundling, advising companies on how to effectively integrate payment offerings into their existing product suites.
Hendrickx provides comprehensive payment strategy consulting, including Payment Service Provider (PSP) pricing reviews to ensure optimal cost structures for his clients. His commercial expertise extends to go-to-market strategies for payment products, helping SaaS companies navigate the complex landscape of embedded finance.
Operating primarily across Europe, Hendrickx brings deep understanding of the European payments ecosystem and regulatory environment to his role at Valpay. His experience spans multiple European markets, providing him with insights into regional payment preferences and compliance requirements.
Through his work at both Adyen and Valpay, Hendrickx has contributed to the evolution of embedded payments within the SaaS industry, helping companies unlock new revenue streams through integrated payment solutions. His approach combines technical payment processing knowledge with strategic business development insights.
The search results show Max Hendrickx's LinkedIn profile lists him as Growth Lead for APAC and Europe at ValPay, based in Sydney, rather than Head of Payments. He has 500+ connections and his education is from Imperial College London. ValPay is headquartered in Clearwater, Florida and specializes in embedded payment solutions for vertical SaaS companies.
| Full name | Max Hendrickx |
| Role | Head of Payments |
| Organization | Valpay |
| Country | Netherlands |
| Industry | Financial Services |
| Specialties | Embedded Payments · SaaS Monetization · Payment Strategy · PSP Optimization · Go-to-Market Strategy |
| Consulting rate | EUR 250 per hour |
| Bookable | Yes — via TinRate |
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